Hi Mum! Said Dad

What’s in a name? For Hi Mum! Said Dad, it’s a tribute to the trust and transparent communication inherent in positive family dynamics. Families, with all their unique quirks, prioritise each other and share clear and honest dialogue. It’s this candid communication that fosters understanding and achieves shared goals. We believe it’s also the cornerstone […]

“Technology Should Be the Engine, but Humanity Must Always Be the Driver” — San Interactive’s CEO, Madi Nassimian, on Digital Made Human

Tel Aviv, March 19^th, 2026

Madi Nassimian is a Partner at San Interactive and a dedicated advocate for “Human First Innovation in an Automated World.” Based in Tel Aviv, he specializes in merging strategic storytelling with AI-driven ecosystems to create digital experiences that are culturally grounded and intuitively simple.