A collection of insights on the topic of AI Design Strategy:
“Right Now, Being Relevant Matters More Than Appearing New” — Zeta of DonZeta on the Future of Branding
Buenos Aires, April 17th, 2026
Zeta is the Founder and Creative Director of DonZeta, a Buenos Aires-based studio focused on “Building brands with soul in the age of automation.” Bridging the emotional energy of Argentina with Parisian design rigor, Zeta advocates for the power of human judgment and relevance over algorithmic volume.