CPGMarketing
A collection of insights on the topic of CPGMarketing:
“Being Dangerous Isn’t About Being Loud or Weird: It’s About Being Structurally Inconvenient” — Bob Froese of Bob’s Your Uncle
Toronto, November 5th, 2026
Bob Froese, Founder and Chief Creative Officer at Bob’s Your Uncle, breaks down what separates authentic category threats from mere challenger cosplay, why legacy incumbents leave themselves vulnerable through their own success, and why future agencies will be valued for the brief rather than the build.
Agency to watch
Best in Breed since 1998. Lounge Lizard is a Digital Agency that Specializes in Brand Strategy, Website Design, Web Development, Mobile APP Development, Online Marketing, Social Media, Ecommerce, and SEOdigital experiences that move brands and businesses from now to next.
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