CreativeLeadership

A collection of insights on the topic of CreativeLeadership:

“Being Dangerous Isn’t About Being Loud or Weird: It’s About Being Structurally Inconvenient” — Bob Froese of Bob’s Your Uncle

Toronto, November 5th, 2026

Bob Froese, Founder and Chief Creative Officer at Bob’s Your Uncle, breaks down what separates authentic category threats from mere challenger cosplay, why legacy incumbents leave themselves vulnerable through their own success, and why future agencies will be valued for the brief rather than the build.

“Constantly talk to your customers and audience”

North Norfolk, May 29th, 2024

Zoë Francis-Cox is the CEO at Dialogue, based in the UK. She shares insights from her extensive career journey, highlighting her progression through various roles at Dialogue. Zoë delves into the multifaceted responsibilities of being a CEO and outlines the key areas of focus for the agency.

“Every business or marketing problem is a human problem to solve”

Chicago, April 24th

Anne-Marie Rosser is the CEO at VSA Partners. She worked for 15 years on strategy at agencies and then shifted to an executive role. As a new CEO, she faces the challenge of balancing high-level vision with day-to-day actitivies.