A collection of insights on the topic of Design strategy:
PLTFRM
PLTFRM is a brand consultancy agency specialised in localisation, digital advertising and Ecommerce in China. Founded in 2012 in Shanghai, PLTFRM is a Sino-French agency. It has grown into a seamless cross-cultural bridge between business and creativity. We are a mix of international and Chinese citizens. China-based, global-minded. We mix design strategy, marketing and e-commerce […]
Modernist Studio
Modernist Studio is a strategy, experience design and innovation consultancy. We see potential everywhere. The future is malleable—so let’s imagine it, provoke it, and create it.
Brandrenew
Brandrenew is an integrated branding & design agency, offering strategic solutions and design excellence across all touchpoints of your brand. We are a fully independent agency with 25 years experience in emerging and developed markets delivering powerful design solutions to clients both locally and internationally.
“Design for Reality, Not Theory” — Scolpta’s Team Lead James Maxwellson on African Brand-Building and Sustainability
Accra, March 5th, 2026
James Maxwellson is the Team Lead at Scolpta. He focuses on designing for reality to build brands that are culturally grounded yet globally fluent. He is currently dedicated to defining a new African design playbook, reframing branding as strategic infrastructure for the continent’s most complex transitions.