“Clients Want to Speak to the Talent – Not Executive Teams” — View Source’s Ross Vandenhoeck on Why Challenger Studios Are Beating the Big Agencies

New York, March 13^th, 2026

Ross Vandenhoeck is the Co-founder and Digital Director at View Source. A ‘creative-engineer’ by nature, he specializes in peeling back the layers of digital experiences to find their human essence. He is currently focused on protecting messy, divergent thinking and bringing a sense of ‘digital weirdness’ back to an increasingly efficient web.