Marketing Archives

Marketing

Explore the ever-evolving digital marketing landscape, from content creation and social media engagement to data-driven insights and customer experience optimization.

In this page you can discover innovative approaches, best practices, and case studies that showcase the power of effective marketing campaigns.

Advertising Age

Advertising Age is recognized as the leading global source of news, analysis and inspiration for the marketing and media community.

Why the right digital agency is essential (and urgent)

WHY THE RIGHT DIGITAL AGENCY IS ESSENTIAL (AND URGENT) by Stephan Argent CEO of The Argedia Group. I read two completely unconnected articles yesterday that inadvertently proved each other right in […]

The Drum Marketing Awards

About us: The Drum Marketing Awards reward and celebrate the UK’s most effective marketing strategies. A host of marketing professionals gathered on 8th May to hear the 2014 results at […]

IBM Interactive Experience Named Largest Global Digital Agency by AdAge

ARMONK, N.Y. – 01 May 2014: IBM (NYSE: IBM) today announced that Advertising Age (AdAge) named IBM Interactive Experience the largest digital agency worldwide in its Agency Report for 2014, […]

CSS Design Awards

About us: Every day of the year the CSSDA judges scrutinize submissions from web professionals in over 200 countries on a quest to award and promote brilliant web design and uncover […]

Using Social ROI to measure relationships is just wrong

Using Social ROI to measure relationships is just wrong By Tshwaraganang Tshikedi, Digital Analyst at NATIVE VML While many may agree that social media is not for everyone, the bandwagon […]

Direct Marketing News

About us: Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward. Our team of professional journalists and key […]

Campaign

About us: Campaign is dedicated to celebrating creative excellence in the communications industry whilst putting creativity firmly in a business context. A lively mix of news, analysis, features and comment, the […]

Alexandria Economic Development Partnership names Carousel30 as its agency of record

Alexandria Economic Development Partnership (AEDP), the group responsible for attracting and promoting business in Alexandria, Virginia, selected Carousel30, a local digital agency, as its agency of record to partner on […]

How to Choose the Most Effective Social Media Platform for Your Brand

Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. […]

WHY: The Most Important Question in Social Media

The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer. Did you know […]

Campaign Asia

About us: Within the international advertising and marketing industry, Campaign is a globally recognised brand. In Asia-Pacific it is the most prominent and credible publication serving the marketing and communications […]

CMO

About us: CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders all aimed at helping CMOs and senior marketers lead their brands in this new […]

Marketing Magazine

About us: Marketing is Canada’s definitive source for news, analysis and insights into the business of marketing. We help marketers by delivering what they need to win in today’s fast-changing […]

Adrants

About us: Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media […]

PRWeek

PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential […]

Social Fresh

CEO and Founder of Social Fresh, Jason Keath, a social media speaker and analyst, first founded Social Fresh in 2008 as he began to plan the first Social Fresh Conference in […]

Social Media Explorer

SME Digital is about finding – and delivering – results. We eliminate the emotional games of what digital marketing activities are and aren’t working by focusing on the only objective […]

Social Media and SEO: They Love Each Other

When I started working in social media (just a mere two years ago) I had no idea what SEO was – and I’m embarrassed to admit it, but alas it […]

Introducing the Mashies, Mashable’s Digital Marketing Awards

Over the last few years, the social media revolution has completely redefined marketing. The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has […]

9 Tips to Maximize YouTube’s Marketing Potential

Most social media strategies involved routine updates on Facebook and Twitter – and if they are particularly ambitous, Instagram and Printerest. Even if they do create video content, few marketing […]

Twitter Relaunches Twitter For Business, Offers Companies Tips For Success

What can your business do in just 140 characters? Twitter wants to help you find out. Twitter relaunched Twitter for Business Monday, an online resource for businesses to learn the best practices in incorporating […]

Fitness First hires Tribal DDB to create a global digital account.

The decision marks a shift in business strategy for Fitness First, which has kept digital work in-house for the past year. The global brief includes all of Fitness First’s markets, […]

ORLANDO INTERACTIVE AGENCY XCELLIMARK LAUNCHES A REDESIGNED WEBSITE FOR GRAN PACIFICA; FEATURES NICA

Hot on the heels of a new website for GrandBaymen, award-winning Orlando Interactive Digital Agency Xcellimark recently launched a second new website for another ECI Development – this time in […]

Marketers Spending Big on ‘Social Ads’ That Drive Traffic to Facebook

Many packaged-goods marketers have built out elaborate fan pages on Facebook, but they’re focusing their media spend on internet ads that aren’t on Facebook, according to new research from comScore. […]

Social media agencies need to grow up

The more social media is taken in-house, the more the role of the specialist social media agency is questioned. To survive, the key is to grow up. Last October, I […]

Sorcerer Digital

Founded in 2013 by our parent company Superstar SEO Sorcerer Digital was designed to give businesses in Myrtle Beach, The Grand Strand, and nationwide a full online digital marketing experience. […]

Agency to watch

Best in Breed since 1998. Lounge Lizard is a Digital Agency that Specializes in Brand Strategy, Website Design, Web Development, Mobile APP Development, Online Marketing, Social Media, Ecommerce, and SEOdigital experiences that move brands and businesses from now to next.