“A remarkable piece of content is one that makes us stop scrolling”

New York, Apr 9th, 2020

Shivi Kundra started last year as marketing strategist at Blue Fountain Media. She manages the strategy and execution of creative and effective omnichannel marketing campaigns. We talked to Shivi to find more on how BFM works with marketing and the key to their successful projects.

Marketers join forces at Social Media Strategies Summit

Marketers, communication professionals and social media experts gathered for the Social Media Strategies Summit in Chicago – the longest running in the US focused on social media. Among the main topics, the conferences included talks on video marketing, multilingual social media, content production and artificial intelligence.

“Artificial intelligence will transform marketing”

Chicago, Apr 19th, 2019

One North Interactive is multi- and inter-disciplinary digital agency with more than 20 years of experience working on digital strategy, brand, experience design and technology. On this last one, Vinu Krishnaswamy has a key role to play as Solutions Architecture Director. He highlights the importance of Artificial Intelligence and its impacts on the marketing industry.

10 Marketing Analytics Sources to pay attention in 2019

New platforms and tools make the control of your websites more effective. What are the sources of marketing analysis that you absolutely must know this 2019? We tell you on this article.

10 Brilliant Examples of Big Data in Marketing

The definition of big data varies across numerous spheres. Usually, Big data is a term used to define vast amounts of data that is then needed for software analysis in order to be able to unveil trends and patterns. The revolution in data management allows marketers to use sophisticated targeting techniques. Here we share our top ten we came across.

8 Brilliant Digital Marketing Consultants to follow in 2019

Digital marketing consultants, in addition to showing their geniuses in successful campaigns, are also influencers and great sources to learn more about specific aspects of marketing. Nowadays, there are so many digital marketing experts to choose that we made a list of 8 Brilliant Digital Marketing Consultants to follow.

10 Best Digital Marketing Sources of All Time

The world of Marketing is continuously updating in relation to new trends, upgrades and social networks as a daily task. So, what are your sources of consultation when it comes to updating yourself with Digital marketing trends? Many times you might not be able to find the right references, so here’s a list with some of the best Digital Marketing Sources to which you won’t stop reading.

SEO: The art of balancing multiple priorities while remaining laser-focused

Fort Langley, Jan 5th, 2019

Over 15 years experience in the communications and marketing field. He doesn’t just carry out projects, he is also an active inspirational speaker and educator. We talked to Darian about SEO and how can this make a difference to company’s visibility and business.

Tourism leaders gathered at DTTT Global

Over 250 delegates from all corners of the world gathered for two days in Helsinki at DTTT Global, a leading summit to learn and discuss the latest innovation, trends and challenges in digital and travel. With two days full of inspiration, innovation and networking, the leading tourism industry’s future thinkers, came from all over the world to tell their stories and learn from one another.

Marketers gathered in London for the Festival of Marketing

Considered the largest global event dedicated to brand marketers, the Festival of Marketing celebrated a new edition in London. Hundreds gathered for two days to listen to insightful speakers across 12 different stages and reflect over the past, present and future of marketing.

“An ideal candidate is willing to deliver result as part of a team”

Kiev, Sep 14th, 2018

Volta is a digital communications agency from Ukraine, that offers services on the B2B market. Otari Arutiunian was one of the three partners that started the agency. He spoke to TIA about their culture and hiring process, giving a close look on the main features they consider when hiring a new member of their team.

Major Tom opens new headquarters in Vancouver

After months of refurbishment, Major Tom has opened the doors of its new headquarters in downtown Vancouver – a new space for collaboration, inspiration and concentration. Take a look at the 112-year-old building which is now the first heritage building in Vancouver to be converted from a warehouse into residential and commercial usage.

5 examples of smart E-Commerce campaigns for startups

It was not so long ago when startups appeared and rapidly gained popularity, catching our attention by the advertisement of innovate E-Commerce campaigns to connect with their target audience. Take a look at these inspiring examples of E-Commerce campaigns, carried out by the best startups of the moment.

Great Examples of Marketing Campaigns that went viral

Viral marketing is a technique used to promote content or products organically, by the use of social media. Though there isn’t a specific formula to success with, there are some stated steps that brands have followed to make sure the content is easy to share. Check some of the best viral campaigns from the past years.

Cannes Lions: Takeaways from the 2018 edition

Last week, Cannes Lions Advertising Festival took place in the south of France, gathering media and marketing executives, creative directors, and advertising salespeople to debate the future of the industry. Despite the festival’s creative emphasis, this years’ edition was dominated by technology, AR, VR and its role in the advertising /media world.

“Campaigns need to have a diversified team working together”

New York, Jun 12th, 2018

Since The Reference, a cutting-edge digital agency, opened its doors in 1993, it has seen a big expansion. An important part of it has been Olivier Deneef, who works nowadays as Chief Commercial Officer in the New York City office. On this interview he remembers his first steps on the industry and why following his career at The Reference was a natural evolution.

5 Inspiring E-Commerce agencies in healthcare and medical services

With the increase of tourism for medicinal, aesthetic or pleasure reasons, medical centers are increasingly turning to Marketing and E-commerce agencies dedicated to health, which are dedicated solely to this segment. We show you some inspiring agencies that seek to take the health business to higher levels than a traditional agency would.

Digital marketing leaders gather in Singapore

More than 100 senior-level marketers and digital influencers gathered for two days in Singapore for the Digital Marketing Leaders Summit, an exclusive conference for people who are shaping the way marketing campaigns are strategized and implemented across the world.

In throes of change, industry met at Advertising Week

Marketers and advertising types gathered in New York for the annual industry event known as Advertising Week, aiming to provide insights to an industry grappling with significant changes in technology, culture and consumer habits.

“We are a team hungry to learn and improve ourselves”

Singapore, Sep 15th, 2017

Sport marketing and management was Jeffrey Lim’s initial focus of work, helping big organizations on their messages. NGO’s followed, taking charge of new media and marketing. Nevertheless, it all changed when taking over the role of General Manager at Carbon Interactive, an award-winning digital and creative agency. With a talented team, the agency develops websites and apps and creates compelling content.

Aesthetics and empathy are two key elements of good UX design

Vancouver, Aug 17th, 2017

Canadian agency Idea Rebel (IR) is approaching its 10th anniversary, and since its inception in 2008, it has had clear views about its core values and direction. IR is an environmentally sustainable company wiht a positive attitude that goes beyond UX developing and copy writing, taking time to admire nature, suf, taste good food and watch movies.

Cheil, MEC and AKQA awarded at Creative Tech Awards

Gathered at the Tower of London, brands, agencies and technology companies were highlighted for their work at the ceremony for the Creative Tech Awards, a newly-launched initiative aimed at recognizing […]

How to creatively bridge the cultural gap

Sydney, June 14th, 2017

Founded in January 2014, Digital Crew is a diversity digital agency specialized in cross-cultural marketing. Headquartered in Sydney Australia, with offices in Hong Kong and Mainland China…

Bruno Gavino: “We built a team of strong individuals”

Bruno Gavino, CEO and Founder, Codedesign, a data-driven digital marketing agency founded in 2015 in Lisbon, specialized in white label marketing solutions.

Ayima Launches New Office in San Francisco

San Francisco, June 2nd, 2017 Expansion. At this stage is stand Ayima. In process to meet it’s clients needs, they have announced the opening of their newest US office. As […]

Why having an idea and developing it beyond the client’s needs, is not a good thing

Ljubljana, May 17th, 2017

CNJ digital—the abbreviation stands for Coffee N’JUICE—is a collection of strategic thinkers, problem solvers, designers and developers based in Ljubljana, Slovenia. CNJ digital started…

Can Snapchat’s value be as ghostly as its user’s posts?

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The company’s analysis bridges the gap between the marketing and financial […]

The future of UX: anthropomorphic digital communication

Shanghai, February 10th, 2017

Ten-year-old agency Innomative, defines itself as dedicated to delivering creative solutions at the intersection of marketing and technology, but talking to its Creative Director TengChuen Swee, we

There is an Infinum number of digital possibilities

Zagreb, January 23th, 2017 Infinum is an independently run design and development agency. It offers full-service tech consulting and work with funded start-ups, SMEs and big brands on incorporating digital […]