Measuring the results of your digital marketing actions is crucial to grow with your website. Where to focus new content, be aware of what our audience is looking for or how to improve their experience on our site, are actions that we can learn from new digital tools specialized in Marketing Analytics.

To which sources of marketing analytics should we pay attention in 2019? We show you:

1. Ahrefs

Ahrefs works perfect to be aware of which are the best contents to include on our website. With a very dynamic Explorer, editors can search by keyword or website to discover how metrics are performing and which are the priority issues. Lots of filters and functionalities.

2. SqueezeCMM

To understand the nexus between our marketing content and sales, the SqueezeCM tool is ideal. A fast and agile access to the conversion measures in the different stages of purchase, what content is imposed on another and what are the social networks are the most profitable are some of the functionalities of this tool.

What's a Marketer's Greater Challenge: Content or Data? #contentmarketing https://t.co/PIBkzxRKba

— SqueezeCMM (@SqueezeCMM) May 12, 2019

3. Google Analytics

The Internet giant has launched new features and has redesigned some of its platforms such as Google Fonts, Analytics and Domains. The latter, for example, includes the option of a quality marker of the chosen name and a ranking to know its potential.

Regarding Analytics, Google presented the new panel “General view in real time”, where you can see minute to minute the traffic and locations.

4. Clicktale

Clicktale combines the power of rich data, machine and human intelligence to improve the results of any website. It works for clients such as Sky, Avis, Samsung or Adobe, among others.

5. Unified

Unified’s job is to create solutions for companies that seek to organize information regarding their social advertising. Data control in order to decide about the investments of companies. Happy marketers.

6. Power BI

Microsoft’s business analysis service Power BI, provides detailed information to make quick decisions. Eye-catching visuals ready to share with the rest of the team and even to use through Excel.

7. SEMrush

SEMrush is the perfect tool for SEO, advertising, media, content and competitive search. With 10 years in the market, it has earn its name: the all-in-one marketing tool.

8. Alexa

Amazon’s artificial intelligence has developed Alexa Skills Kit (ASK), a set of tools, documents, code samples and self-service API that allows designers, developers and brands to create attractive Skills and reach consumers. The revolution of the voice.

9. Tableau

Tableau has only one goal: to make databases and spreadsheets understood for ordinary people. In the era of Big Data, this tool makes data analysis easy and even beautiful!

10. Trackalytics

If you need to see social media statistics like which are the most popular fan pages, YouTube channels, or useful metrics, Trackalytics is the answer. A plus? Is completely free!

.@sachin_rt is #Trending today with +10,142 New #Followers Today. #smm #socialmedia #Trackalytics pic.twitter.com/bQTnJkWyfK

— Trackalytics (@Trackalytics) May 29, 2019

Every day, the Internet geniuses develop more and new sophisticated marketing mechanisms that could make buying ice to an Eskimo. If you have Marketing Analytics Sources to pay attention before the end of this year, write us!

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