Viral Marketing is a technique used to promote content or products organically, by the use of social media. In other words, we could say that when someone creates visual content that resonates in the audience, “it has gone viral” .

Though there isn’t a specific formula to success with this marketing technique, there still are some stated steps that brands have followed, such as: catch the attention of the target audience, have a strong visual strategy, be extremely creative and outstanding, use emotional appeal, and make sure the content is easy to share

Let’s remember some of the best viral campaigns from the past years.

“Ice Bucket Challenge”

Summer of 2014 (whaaat, 2014 already??!) was all about the ALS Ice Bucket Challenge: pour ice cold water over your body and nominate a friend to do the same. With the aim to raise awareness for the debilitating disease, many celebrities joined the cause. Take a look at some

As stated before, there is no roadmap for making your content “go viral.” But you can always create something catching and emotional that connects with your audience and surely they will want to share it.

Red Bull Space Jump

Certainly a moment that everybody will remember, is the space jump that Felix Baumgartner did back in October of 2012. Breaking three world records, the video on Red Bull’s Youtube channel has over 44M views.

Baby&Me


Who doesn’t like a commercial in which cute babies appear? In 2013, Evian launched the campaign “Baby&Me” on which adults interacted with a younger version of them. Certainly, one of the favorite campaigns amongst marketers and the public alike.

Dove Real Beauty Sketches

Dove has always been known for their concept of showing real women. The aim of this commercial was to prove women that they were more beautiful than they thought. A powerful video with over 68.2M views.

The Epic Split

If you hear the name Jean-Claude Van Damme, certainly you’ll remember the brand Volvo. On November 2013, Volvo Trucks posted a video of Van Damme carry out his famous split between two reversing trucks to demonstrate the precision of Volvo Steering. Almost 5 years passed by and the views are more than 89.5M

#LikeAGirl

Feminism and gender equality have become two of the most talked topics in the past 10 years. Always joined the movements and launched the #LikeAGirl campaign on June 2014, a real hit with 66.1M views on YouTube.

Add Drama

To promote the launching of the high quality TNT TV channel, the company set up a stunt in Belgium with a big red push button on an average square. Many people participated thanks to the sign “Push to add drama”. The commercial was so successful that they even set up another stunt to launch TNT in the Netherlands.

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