Marketers gathered in London for the Festival of Marketing
Considered the largest global event dedicated to brand marketers, the Festival of Marketing celebrated a new edition in London, with hundreds gathering for two days to listen to insightful speakers and reflect over the past, present and future of marketing.
This year’s program delivered an unrivalled line-up of 250+ hard-to-reach CMOs, industry pioneers and digital specialists at the top of their field, all coming together to share the secrets of their success – speaking across 12 stages.
A wide array of issues were covered at the event, including artificial intelligence in marketing, building resilience in the work place, transforming marketing intro drive growth, creating the content consumers need, building brand trust and accountability, among many others.
The festival headliners represented a myriad of business leaders, activists, influencers and disrupters in everything from old school banking to cutting-edge social media. They attended to inspire, to question and to ignite debate and discussion around the most pressing issues of the day.
Amongst them, documentarist Louis Theroux provided with an insight into how to ask the most difficult of questions and actually walk away with some answers. Followed by Carolyn McCall, and the first female CEO of ITV, who shared insights gained from her career at The Guardian, EasyJet and ITV.
Facebook’s Steve Hatch, VP, Northern Europe, joined Mark Ritson, Adjunct Professor of Marketing, Melbourne Business School, to mark the end of the festival. They covered a host of topics that address the current marketing landscape as well as where the future of comms could be heading.
The event is fully designed by marketers, for marketers. It was created by Econsultancy, Marketing Week, Design Week, MarketMakers and Orstercatchers, a wide group of companies and consultancies working on different aspects of the marketing sphere.