media

A collection of insights on the topic of media:

Twitter Celebrates Seven Years Since Jack Dorsey’s First Tweet

Twitter is celebrating its seventh birthday today, with news that the service has amassed over 200 million users creating over 400 million tweets each day. “Just setting up my twttr,” […]

What’s the Biggest Challenge Facing Agencies?

Even though agencies are supposed to be ahead of the game when it comes to innovation and the changing digital media world, it’s not always easy. Agencies face their fair […]

A study revealed that 63% of luxury marketers think that most of their brands advertising will be done through social media by 2015.

A new survey from Luxury Interactive and ShopIgniter shows that 63 percent of luxury marketers predict that by 2015 digital marketing will be the most important form of marketing for […]

Marketers Spending Big on ‘Social Ads’ That Drive Traffic to Facebook

Many packaged-goods marketers have built out elaborate fan pages on Facebook, but they’re focusing their media spend on internet ads that aren’t on Facebook, according to new research from comScore. […]

Digital Agencies Win More Performance Incentives and Retainers

Marketers Gradually Paying Digital Agencies the Way They Pay Traditional Agencies Marketers still primarily use fees to compensate digital agencies, but they’re increasingly adding performance incentives and giving digital shops […]

Britain’s Got Talent app records 1.5m interactions in five weeks (nma.co.uk)

An app that lets audiences ‘boo’ Britain’s Got Talent acts has had more than 1.5m interactions since the show’s return five weeks ago, according to its developer. Social TV firm […]

Custom Media

Custom Media is an award-winning bilingual, digital integrated marketing, content-creation and strategic communications agency in Tokyo. We provide data-driven, targeted marketing solutions with a solid return-on-investment approach focusing on customer […]