Major Tom is named as Digital Agency of Record for Denny’s Canada.

Following a competitive review process with many agencies, digital marketing agency Major Tom was awarded the account of restaurants chain Denny’s Canada, a division of Northland Properties Corporation.

Major Tom will now face the challenge of reinventing the 60-year-old chain’s digital presence. The agency will lead all digital marketing and advertising for Denny’s, including brand, creative, media and the development of a new website.

“The brand has a rich story to tell, we’re delighted to have the opportunity to create a modern digital presence to reintroduce what makes Denny’s an amazing dining experience to today’s online audience,” said Megan Gardiner, Senior Marketing Manager for Denny’s Canada.

Major Tom, a full-service company seeking to help clients thrive, will develop a comprehensive content and social media strategy and a new website, in order to completely reinvent the restaurant chain’s digital presence.

“Denny’s is the ideal client for Major Tom” said Miles Sellyn, President of Major Tom. “Because they’re hungry for innovation and creativity. They have a curious mind and want to explore the limits of what is possible in digital, which is exciting for all of us at the agency.”

This is a multi-phase project that will tap into the full suite of Major Tom’s services, including ongoing marketing automation and digital advertising activity. The agency has a team of more than 75 specialists in its offices in New York, Toronto and Vancouver, working on marketing, development and creative.

Denny’s Canada selected Major Tom based on the agency’s unique experience in the food and beverage space as well as their enviable roster of high-profile hospitality clients including COBS Bread, Cactus Club Restaurants, Little Potato Company, Shark Club Sports Bar & Grill, and the Donnelly Group.

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