Nedbank’s Ke Yona Team Search campaign was awarded for the best use of
digital communications in sport at the Discovery Sport Industry Awards last
night.

The idea for the campaign launched in March 2013 was originated by
full-service digital agency NATIVE VML. The campaign generated massive
excitement around the country. Nationwide try-outs were held to select a
23-person soccer squad made-up of everyday South Africans who were then
coached by professionals to take-on Kaiser Chiefs FC, the winners of last
year’s Nedbank Cup.

With a call to action using Facebook, Twitter and online banners, people
were invited to register for try-outs via USSD. The action and drama of the
try-outs generated hours of video content, hundreds of photographs as well
as articles and blog posts that were used to create a highly engaging online
experience. Back-stories, player profiles and the soccer action was also
curated and published on both web and mobile. The Ke Yona website, mobisite,
Facebook page and other social media platforms gave South Africans the
opportunity to join the conversation and follow the trials, the players and
the tournament.

Jason Xenopoulos, CEO and Chief Creative Officer at NATIVE VML, expressed
his delight that the Ke Yona team search campaign has been recognised once
again. “This was, without doubt, the biggest and most ambitious campaign
that NATIVE VML has undertaken to date and we are extremely pleased with the
results. We are especially happy for our client, Nedbank, who showed great
courage, purpose and commitment in working with us to bring this meaningful
piece of work into existence. I am extremely grateful to them for giving us
this opportunity.”

Check out the NATIVE VML website: www.nativevml.com
Visit us on Facebook: https://www.facebook.com/nativevml?ref=br_tf
And follow us on Twitter: @Native http://twitter.com/@native

ABOUT NATIVE VML

NATIVE VML is a strategically and creatively-led agency whose ideas are born
digital, but often extend beyond the digital canvas. With a staff compliment
of over 170 people across both Johannesburg and Cape Town, NATIVE VML is one
of Africa’s largest digital agencies. NATIVE VML offers a full-range of
integrated digital marketing services, from strategy and creative ideation
to production and media. The agency’s positioning is simple – “to produce
purpose-driven work that lives in people’s live.” They pride themselves on
being able to marry client’s objectives with the insights necessary to
create work that is meaningful to them and their customers.

ENDS
COMPILED ON BEHALF OF ADT BY CATHY FINDLEY PUBLIC RELATIONS
MEDIA QUERIES CONTACT NICOLLE KAIRUZ ON 0114636372 OR
NICOLLE@FINDLEYPR.CO.ZA.

ambitiousCape TownChief Creative OfficerENDSFacebookKe YonamediaOnlineSouth AfricansZA