AI Creative Strategy

A collection of insights on the topic of AI Creative Strategy:

“The Goal Isn’t to Replace Expertise, It’s to Amplify It” — Timothy Buttigieg of 9H on the Human-Centric Future of Tech

Malta, April 22nd, 2026

Timothy Buttigieg is the CEO of 9H, a technology company specializing in complex enterprise solutions and people-centric innovation across Europe and MENA. Drawing on his background in international competitive sports, Timothy leads 9H with a focus on operational precision and “Technology that works for people.”

“The Worst Use of AI is Preserving a Broken Process” — Niels Dortland of Monks on Reshaping Agency Workflows and Digital Strategy

New York, March 25th, 2026

Niels Dortland is the Executive Creative Director at Monks, specializing in the intersection of AI, creative leadership, and future-proof digital experiences. Based in NYC, he advocates for a shift in agency culture where AI is treated as an operational system rather than a simple tool.