AR

A collection of insights on the topic of AR:

Treeview

Treeview is an AR VR XR studio that builds spatial computing software for the world’s most innovative enterprises.

Immersive Garden

Digital production studio based in Paris. Focused on details allows to bring high-end experiences that merge innovation in design and in technology to offer a powerful digital presence to brands.

Apptension

Apptension is a Poland-based creative software house, focused on creating innovative experiences and solving complex problems.

Miracle

At Miracle, Digital Marketing and Transformation Agency in Hong Kong, we help our clients improve digital services to make them simple, clear and fast.

Vaylian

Vaylian Studios is unique in that we work in Brand/Experiential Marketing as well as Learning and Enterprise. Our current clients run the gambit in the Fortune 500 arena – from major automakers and their ad agencies to museums, and from professional sports teams to tourism boards and hotel/convention services groups.

Mobiteam

Mobiteam is the proven German design, web development and IT consulting partner. Mobiteam is founded by three of the major players in the WordPress and Digital e-commerce market.

Fathom

Founded in 2018, our mission is to bring passionate creatives together to find the nexus between art, technology and storytelling.

Reflektor Digital

Reflektor can take your ideas and amplify their execution to show your audience a new realm.

Reflector Digital

As dreamers and makers, we craft experiences that are captivating, cinematic, and inspirational.With limitless imagination, consistent innovation, and flawless execution, we help brands tell their stories.

Flight School Studio

Flight School is a studio of artists and technicians, fearlessly exploring the unknown in films, games, VR, AR and whatever lies in the wide and boundless sky. Collectively, the studio’s creative team boasts top creative accolades, such as Academy, Emmy, Annie, Cannes Lion and Lumiere Awards. In addition to developing self-released titles, the team collaborates on innovative entertainment with agency and brand partners (Oculus, Google, Lionsgate, Sony, Dell, American Express, GM, SAP, Verizon, AT&T).

Goodboy Digital

We are a digital play production partner for global clients. We produce premium quality interactive experiences that reach audiences on all platforms. Meaningful connections between brands and engaged consumers, wherever they are, however they connect.

Draw & Code

Draw & Code are immersive and experiential content specialists who boasts over a decade of working with immersive technologies including VR, AR, games and installations. With over 170 projects delivered to an impressive client roster, including Mercedes-Benz, Sony Music, Nokia, Google and many more, we are one of the most prolific studios in the world […]

Groove Jones

Groove Jones is a technology company that provides software and creative solutions to entertainment, marketing, health, and training companies to engage with their audiences.

“Immersive Work Has To Earn Its Place” — Dan Ferguson on XR Storytelling and Impact

Dallas, 20th January 2026

In this interview, Dan Ferguson, Co-Founder & Partner at Groove Jones, shares how immersive media is reshaping brand storytelling across entertainment, marketing, training, and healthcare.

“Spatial Computing Is the Ultimate Interface for AI” — Horacio Torrendell on Treeview’s Vision for XR Innovation

New York, August 21st, 2025

Horacio Torrendell, Founder & CEO of Treeview, shares how his global upbringing and passion for technology led him to build one of the world’s top XR studios. In this exclusive interview, he discusses spatial computing, enterprise innovation, and how Treeview is shaping the future of AR/VR for brands like Microsoft and Medtronic.

“Clients now actively seek AR solutions and come to us looking for them”

Los Angeles, February 8th, 2024

Jason Steinberg is the Managing Partner at Pretty Big Monster, based in Los Angeles. He recognized the emerging trend of AR/VR/XR early on and decided to start the agency. His role involves communication and preparation for effective communication.

“The beauty of AR is it connects you to the wonder of the world around you”

Andy Cooper, co-founder and creative director at Draw & Code, based in the UK. He described the agency as one of the most prolific immersive content studios out there. Collaboration is at the heart of the agency, from within the study to its work with clients.

“We have a tech-driven creative culture”

Michael Antony Modena, Co-Founder & Interactive Director of Active Theory, a digital production studio since in 2012. He describes the agency’s culture as tech-driven.

8th Wall: integrating the best of the digital and physical worlds

Located in Palo Alto, California, 8th Wall is a cross-platform development solution for building AR experiences that run on the mobile web and iOS/Android applications. Founded in 2016 by Erik Murphy-Chutorian, the company stands for being the only all-in-one platform to create, collaborate and publish interactive WebAR and WebVR to the web.

Top of the Best Virtual Reality Developers in United States

While everyone agrees that Virtual Reality is in its infancy, digital experts believe that it has all the potential to become the technology of the future. In the United States, there are already amazing digital agencies and studios working with VR. Are you ready to meet them?

“Open communication with clients is everything”

California, Oct 10th, 2018

Based in California, Vaylian Studios describes mainly itself as creators and storytellers, working with VR experiences and AR applications. In an interview with TIA, Greg Glass, Director of business development at the agency, described his role and path so far, highlighting the importance that immersive design plays on their daily work.

“UX designers have to be all over the place”

Amsterdam, Jun 28th, 2018

With offices in London, Amsterdam and Paris, Chunk Agency has been awarded internationally and was chosen as Nº1 digital agency in the Emerce Top 100 Agencies. On this interview, UX designer Jordi Wesche, describes his design process and gives us a sneak peek on the daily work at the agency and the key challenges in his specific tasks.

Cannes Lions: Takeaways from the 2018 edition

Last week, Cannes Lions Advertising Festival took place in the south of France, gathering media and marketing executives, creative directors, and advertising salespeople to debate the future of the industry. Despite the festival’s creative emphasis, this years’ edition was dominated by technology, AR, VR and its role in the advertising /media world.