BrandStrategy

A collection of insights on the topic of BrandStrategy:

Rawnet

Humanising Digital Experience. At Rawnet, we leverage design thinking to design, develop and optimise the products and services our clients and their customers’ use every day.

“Startups Don’t Need Ten Months of Theory — They Need Momentum” — Ohad Shalev on Prioritizing Speed, Clarity, and Real-World Testing

Tel Aviv, November 27th, 2025

In this interview, Ohad Shalev, Co-Founder and Head of Design at hello., explains why early-stage startups must prioritize speed, clarity, and real-world testing. He reflects on the agency’s no-nonsense approach to branding and product design.

“Constantly talk to your customers and audience”

North Norfolk, May 29th, 2024

Zoë Francis-Cox is the CEO at Dialogue, based in the UK. She shares insights from her extensive career journey, highlighting her progression through various roles at Dialogue. Zoë delves into the multifaceted responsibilities of being a CEO and outlines the key areas of focus for the agency.

“Branding revolves around the relationship with humans”

Shanghai, May 21th, 2024

Veta Yang is a Creative Director at ROOM 1707, based in Shanghai, She returned to China after going to school in Canada and started engaging with branding, Now, she develops the agency brand and helps to develop the creative industry in China

“We do things that other agencies just aren’t equipped for”

New York, May 8th, 2024

Stacy Tarver Patterson is the Head of Brand Strategy at Code and Theory, based in New York, Living in different parts of the world has taught her the importance of contextualization. She enjoys helping brands move from a funnel mentality to designing holistic CX flywheels