engagement

A collection of insights on the topic of engagement:

The Era Of Self Defining Content

The era of self defining content by Antonio Petra, Head of Strategy and Insight at NATIVE VML  What drives people to share content in social media?It is true that a part […]

5 tips to ensure the effectiveness of mobile ad campaigns

5 tips to ensure the effectiveness of mobile ad campaigns by Dale Carr CEO of LeadBolt With the experience from helping hundreds of marketers set up in-application mobile campaigns, the […]

Sabre Awards EMEA

About us: The world of communications has changed dramatically over the past few years. The rise of digital and social media has changed how companies interact with their key stakeholders—creating […]

IBM Interactive Experience Named Largest Global Digital Agency by AdAge

ARMONK, N.Y. – 01 May 2014: IBM (NYSE: IBM) today announced that Advertising Age (AdAge) named IBM Interactive Experience the largest digital agency worldwide in its Agency Report for 2014, […]

Digital Impact Awards

About us: The Digital Impact Awards sets the industry-wide benchmark in digital stakeholder engagement. The programme provides an opportunity for staff, companies and agencies alike, to see their efforts recognised […]

Houses.com Selects Blue Fountain Media As Its National Interactive Advertising Agency Of Record

New York & Miami – April 2014 – Houses.com, an online real estate brokerage and marketplace for single-family homes, today announced that it has selected Blue Fountain Media as its […]

How to Choose the Most Effective Social Media Platform for Your Brand

Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. […]

The 6 P’s of Hiring a Social Media Agency

While reviewing my Twitter account today, I noticed three additional follows from new social media agencies within the last week. Nothing surprising in that – after all, I try to consistently post […]

Marketing Agency Insider

About us: Marketing Agency Insider  is the hub for marketing agency news, resources, training, education and engagement, and home of The Marketing Agency Blueprint (Wiley). The Marketing Agency Blueprint (Wiley) […]

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand […]

More Bad News for Google+? Research Shows Sustained Downward Trend in Activity

Google+, the social networking service from Google, may have more than 40 million users, but traffic and activity levels are on a continued downward trend, according to a new research […]

Facebook Shuts Down A Large Number Of Applications

Over the past couple days Facebook has been shutting down a large number applications due to changes to the automated platform monitoring system. This morning many developers took to the […]

Britain’s Got Talent app records 1.5m interactions in five weeks (nma.co.uk)

An app that lets audiences ‘boo’ Britain’s Got Talent acts has had more than 1.5m interactions since the show’s return five weeks ago, according to its developer. Social TV firm […]