Houses.com Selects Blue Fountain Media As Its National Interactive Advertising Agency Of Record
New York & Miami – April 2014 – Houses.com, an online real estate brokerage and marketplace for single-family homes, today announced that it has selected Blue Fountain Media as its national interactive advertising agency of record. The New York City-based digital creative advertising group will focus on continuing to enhance Houses.com’s user interface and user experience, as well as maximizing the website’s visibility through organic search optimization and targeted paid search engine marketing.
The company selected Blue Fountain Media after evaluating numerous competitive agencies across the United States.
“We are thrilled to begin working with the Blue Fountain team to further engage our target demographic and increase our digital brand presence,” said Richard Swerdlow, CEO of eReal Estate Holdings, which owns Houses.com as part of its portfolio of online properties, which includes Condo.com and Property.com. “Blue Fountain Media stood out to us from the beginning because of its combination of industry experience, smart strategy and strong creative work product. The agency’s experience helping challenger brands leverage online advertising via both the web and mobile space was also a key factor for us in making this decision.”
Gabriel Shaoolian, Blue Fountain Media’s founder and CEO added: “We are excited to work with such a forward-thinking, consumer centric company that is transforming the way consumers are using the web to make informed home-buying decisions. This partnership complements our existing client roster and leverages our team’s talent and experience at driving high-value traffic and consumer engagement.”
Houses.com’s global platform currently has more than two million annual visitors and more than five million market-rate and distressed property listings. Its real-time feeds from more than 100 data sources enable users to easily search, find, and view some of the most current, accurate and comprehensive single-family housing listings available, as well as connect with real estate professionals. It features a user-friendly interface designed for maximum efficiency and convenience.
As a licensed brokerage company, Houses.com is able to participate as both a publisher in the $15 billion annual market for online real estate advertising and as a broker in the $990 billion residential real estate market. Houses.com showcases houses for sale, rent and vacation, along with foreclosures, auctions, homes for seniors, new construction, and rent-to-own properties. It is curating more than 250,000 housing communities on the site, giving holistic views into quality of life and real estate opportunities in these communities.
Houses.com is a national real estate marketplace for listing, searching, buying, selling and renting single-family homes. It is a licensed real estate brokerage company that provides a complete suite of brokerage and advertising services to consumers and real estate professionals. Located at the “category-defining” address for houses, the site is differentiated from other real estate search sites by its brokerage services, marketplace approach, comprehensive inventory of houses and broad base of service providers. Houses.com is part of the portfolio of digital real estate properties owned by eReal Estate Holdings, which includes Condo.com and Property.com. These portals are considered some of the world’s largest online marketplaces for real estate, with more than five million active properties for sale and rent in the U.S. and more than 70 countries worldwide. The sites receive more than 20 million unique visitors per year and deliver highly qualified buyers and renters to a global network of brokers and agents. The privately owned company has headquarters in Miami.
About Blue Fountain Media
Blue Fountain Media is a digital marketing agency with headquarters in New York City focused on growing brands online through effective website development and online marketing. From start-ups to Fortune 1000s, Blue Fountain Media helps generate more leads, consumer engagement and increased brand recognition. Last year alone, the company, which has a client roster that includes Procter & Gamble, Harper Collins, Canon, NFL, Publishers Clearing House, Sharp, AOL and the United Nations, drove more than 200 million monthly visitors and $2 billion in revenue to the digital properties of its clients. Visit: www.bluefountainmedia.com