A collection of insights on the topic of XR:
Treeview
Treeview is an AR VR XR studio that builds spatial computing software for the world’s most innovative enterprises.
Flight School Studio
Flight School is a studio of artists and technicians, fearlessly exploring the unknown in films, games, VR, AR and whatever lies in the wide and boundless sky. Collectively, the studio’s creative team boasts top creative accolades, such as Academy, Emmy, Annie, Cannes Lion and Lumiere Awards. In addition to developing self-released titles, the team collaborates on innovative entertainment with agency and brand partners (Oculus, Google, Lionsgate, Sony, Dell, American Express, GM, SAP, Verizon, AT&T).
Goodboy Digital
We are a digital play production partner for global clients. We produce premium quality interactive experiences that reach audiences on all platforms. Meaningful connections between brands and engaged consumers, wherever they are, however they connect.
Draw & Code
Draw & Code are immersive and experiential content specialists who boasts over a decade of working with immersive technologies including VR, AR, games and installations. With over 170 projects delivered to an impressive client roster, including Mercedes-Benz, Sony Music, Nokia, Google and many more, we are one of the most prolific studios in the world […]
Pretty Big Monster
Brands don’t tell stories. People do. We help them tell yours. Founded by an award-winning team who have strategized, designed, built, and managed all forms of content for some of the world’s most iconic brands. If you’re looking for extraordinary digital marketing, we want to speak with you.
Groove Jones
Groove Jones is a technology company that provides software and creative solutions to entertainment, marketing, health, and training companies to engage with their audiences.
“Immersive Work Has To Earn Its Place” — Dan Ferguson on XR Storytelling and Impact
Dallas, 20th January 2026
In this interview, Dan Ferguson, Co-Founder & Partner at Groove Jones, shares how immersive media is reshaping brand storytelling across entertainment, marketing, training, and healthcare.
“Spatial Computing Is the Ultimate Interface for AI” — Horacio Torrendell on Treeview’s Vision for XR Innovation
New York, August 21st, 2025
Horacio Torrendell, Founder & CEO of Treeview, shares how his global upbringing and passion for technology led him to build one of the world’s top XR studios. In this exclusive interview, he discusses spatial computing, enterprise innovation, and how Treeview is shaping the future of AR/VR for brands like Microsoft and Medtronic.
“The AR and VR segment is evolving at a remarkable pace”
Prague, July 25th, 2024
Adam Rajnoha is the CEO and Co-founder of YORD, based in Prague. He highlights the importance of empowering innovators within organizations. He argues virtual and augmented reality have the potential to change the world.
“Clients now actively seek AR solutions and come to us looking for them”
Los Angeles, February 8th, 2024
Jason Steinberg is the Managing Partner at Pretty Big Monster, based in Los Angeles. He recognized the emerging trend of AR/VR/XR early on and decided to start the agency. His role involves communication and preparation for effective communication.