Global innovators gathered for four days in Las Vegas for the most influential tech event in the world, CES. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Organized by the Consumer Technology Association (CTA), CES featured all aspects of the tech sector.
This year, the show floor was packed with headline-grabbing products that laid out a vision for where the tech sector could go in the short and medium term. It was the first “real” CES after the pandemic. The show had a physical presence last year, but many companies and innovators cancelled their trip due to the omicron variant.
That's a wrap on day 3 of #CES2023!✅
There's still one more day to see it all before we see you again January 9-12, 2024. pic.twitter.com/nxSpJtf5E7— CES (@CES) January 8, 2023
There were about 100,000 attendees, doubling its 2022 attendance. And there were many reasons to be there. The usual big players such as Samsung and Sony presented new TVs and concept cars, while new comers such as John Deere and Neutrogena impressed many with their pitches for upcoming innovative products.
John May, chairman and CEO of John Deere, delivered the opening keynote unveiling a new era of farming with advancements in technology that will help to ensure food security for the growing global population. May noted, “technology allows farmers to create more with fewer resources – doing more with less is the path forward.”
Sustainability was on top of the agenda, with almost every company discussing how their products would be more sustainable, such as Samsung signing an agreement with Patagonia to reduce microplastics in the water. One of CTA’s priorities for this year was to highlight the social and environmental impact of technology.
Carmakers like GM and BMW also took advantage of CES to show off their concept cars, with traditional consumer electronic players also present with innovations. Samsung presented its own smart car platform called ICW. It uses sensors to measure driver drowsiness and will employ driver-facing infrared cameras too.
TVs also ranked high at CES this year, with LG making the biggest impact with its 97-inch OLED TV capable of a high 4K resolution picture and an ultrasmooth 120Hz presentation of games and movies. But the real selling point was that the TV is fully wireless, which means no more struggling with the HDMI cables.
While CES isn’t really big on phones, Samsung created some buzz with a foldable concept device that flexes in more than one way, The Flex Hybrid. While the phone won’t be available any time soon, the presentation shows how far our phones can go, and how impressive these new foldable devices actually are.
“At CES 2023, new innovations promise to change our world for the better. Companies big and small showcased innovations in mobility, digital health, artificial intelligence, robotics, food tech, smart home, digital assets and more,” said Gary Shapiro, president and CEO of CTA, the organizers behind CES 2023.