Digitlab has announced the unveilling of the industry report ‘Insight 2024: The State of Digital’ at the Digital Marketing Conference hosted at the CTICC on November 22nd.

The official launching will take place with a comprehensive virtual webinar on November 28th, at 11 am.

The report is set to offer a detailed analysis of the digital marketing arena, incorporating industry survey data, expert commentary and trend analyses from 20 industry thought leaders around the globe. Dwelving into content marketing dynamics, revealing current practices under economic scrutinity in marketing management and examining the role of Artificial Intelligence in content personalization.

Insight 2024 combines findings from a recent industry survey by Digitlab and insightful articles from 20 international thought-leaders. Attend the online launch and download the report on 28 Nov @ 11am SAST. Register here: https://t.co/rQY7TwpNl3 pic.twitter.com/1YyPitHrRi

— Digitlab (@DigitlabSA) November 22, 2023

The report includes the inssights of an array of industry leaders and visionaries such as: Neal Mohan (CEO of Youtube), Sir Lucian Grainge (CEO of Universal Music Group), Boniswa Sidwaba (Programming Lead at TikTok, Sub-Saharan Africa), Mike Saunders (CEO at Digitlab), Tyron Love (Global SEO Manager at Pepperstone), Eoin McGuinness (Head of HubSpot for Startups in MEA, CEE &UK), Vincent Maher (Chariman of the MMA and CEO of Octarine Digital and Bronwyn Williams (Futurist and Trend Analyst at Flux Trends).

Key revelations from the report highlight a shift towards hybrid models that serve both B2B and B2C markets, reflecting a nuanced response to consumer demands. It discusses the resilience of businesses amidst economic fluctuations and critiques e-commerce growth, underscoring the significance of customer journey orchestration and the challenges posed by data integration.

Find out more about the report and register to join the online lauch here.

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