Forget the Year of Mobile — It’s Actually the Year of Video
As much as we all talked about 2013 finally being the Year of Mobile, I’m convinced that it actually is going to be the Year of Video. Here’s why:
Viewing is growing on video, with more time spent on more devices. Too much is made of falling network prime-time ratings. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile’s big boost is also being driven by video, with Cisco forecasting that by 2016, two-thirds of mobile traffic will be viewing video….
Read the complete note here.