Lounge Lizard, an award-winning web design and digital marketing agency, recently partnered up with Boiling Springs Savings Bank to create an un-bank looking website to coincide with a name change to Blue Foundry. The results are impressive and show the skills of the team at the agency.

Lounge Lizard redeveloped and redesigned the site from the ground up based on a solid re-branding strategy. The Blue Foundry website was developed for desktop, tablet, and mobile browsers and consists of cutting-edge UI/UX design around bold graphics and an innovative user experience unlike any other bank website.

The agency explained that the bank didn’t change ownership but decided to change its name after consultation with the staff and customers, leading to the rebranding. “They wanted to make something amazingly different in banking for the state of New Jersey. The new name doesn’t exactly sound like a bank because they aren’t like other banks,” Lounge Lizard explained.

Boiling Springs had deep roots dating back to the 1930’s, yet they also understood this isn’t 1930. The world has changed, and those requiring banking services have changed. Blue Foundry Bank is leading the banking industry in response to this movement. They have adopted this new approach not only through marketing efforts but within the culture of their business and how they provide services.

Blue Foundry Bank seeks to become the bank for Gen Z and millennials, which explains the decision to change its name and hire Lounge Lizard. The agency has been pushing the creative envelope for years, demonstrating how effective working outside the norms can be for an agency and its clients.

Working from its office in New York, Lounge Lizard is now leading the charge within the digital space, providing unique approaches to web design, web development, and digital marketing that will interest and engage the now dominant younger demographic.

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