Marketing leaders and practitioners gathered for three days in Cleveland, Ohio for the 4th edition of the Marketing Artificial Intelligence Conference (MAICON), created for professionals seeking to drive the next frontier of digital marketing. It was the place to be to engage with peers, network and learn new tools and skills.

MAICON took participants beyond the splashy headlines and industry jargon to explore the business and practice of AI through keynotes and breakout sessions. The best in the industry joined forces in Cleveland, Ohio to learn, grow and accelerate their marketing AI journey. AI adoption is just getting started, and MAICON has a big role.

Attendees could hear from speakers who are driving real business value with AI across industries and marketing functions. The list included Lisa Ames, CMO at Norwest, Cal Al-Dhubaib, CEO at Pandata, Stefan Britton, global AI innovation expert, Helen Baptist, chief strategy at BrandMuscle, Tessa Burg, CTO at Mod Op, and many others.

The three-day conference had dozens of keynotes and sessions over its three days. Speakers discussed the role of ethics in AI Marketing, how jobs can be affected by AI and automation and the endless possibilities of storytelling in the age of AI. Other topics included prompt engineering for marketers and the power of AI for agencies.

There were also two workshops. First, the Strategic AI Leader, an interactive workshop for director-level and above marketing and business leaders. It was designed to prioritize business problems that may be solved more efficiently with AI. Second, Applied AI for Marketers, helping practitioners to accelerate adoption of AI.

AI gives you the power to drive unparalleled productivity, profitability, and performance. Early adopters will have a distinct, and potentially insurmountable, competitive advantage. This is where MAICON comes to help, gathering marketing leaders and practitioners and giving them new tools and skills.

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