Matthew Rodrigues was the host for the night. (Ph: The One Club for Creativity)

Excellence in creativity of ideas and quality of execution were celebrated in New York at the One Show 2019, the prestigious global awards program. Agencies adam&eveDDB, Droga5 New York and McCann New York were the leading Gold Pencil winners on the first night of the event.

The top Gold Pencil winner was given to adam&eveDDB London with Campaign Against Living Miserably (CALM) London and This Morning ITV London with eight, all for “Project 84” for CALM. The agency won three Golds in Health Wellness & Pharma and two each in Creative Effectiveness, Design and Public Relations.

At the same time, Droga5 New York picked up seven Gold Pencils, including four for The New York Times “The Truth Is Worth It” in Moving Image Craft, two for Tourism Australia “Dundee: The Son of a Legend Returns Home,” and one with Wieden+Kennedy New York and Bud Light New York for HBO “Game of Thrones x Bud Light – Joust” in Branded Entertainment.

McCann New York also received seven Golds, including three for March for Our Lives “Price On Our Lives” (all in Public Relations), three for MGM Resorts International “Universal Love Songs” (two in Branded Entertainment and one in Radio & Audio) and one for State Street Global Advisors “Fearless Girl” in Creative Effectiveness.

Serviceplan Germany Munich with Serviceplan Korea Seoul won five Gold Pencils, all for Dot Incorporation “Dot Mini. The First Smart Media Device for the Visually Impaired”, including three in Health Wellness & Pharma and one each in Design and Intellectual Property. TBWA\Media Arts Lab Los Angeles also picked up five Golds, including four for Apple “Welcome Home” (three in Branded Entertainment and two in Moving Image Craft).

“Dream Crazy” for Nike by Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland won the Gold One Show Cultural Driver Award, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.

The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For this first night of The One Show 2019, there were 85 Gold, 92 Silver and 99 Bronze Pencils awarded for work from 23 countries. A total of 19,445 pieces were entered this year from 73 countries.

The awards are part The One Club for Creativity’s Creative Week, the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. The One Club for Creativity, organizer of the awards, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.

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