Intel picked up a lot of press when they hired will.i.am as their “creative director.” Well now it’s showing the fruits of their labor thanks to Razorfish: The Ultrabook Project.

First, Black Eyed Peas founder will.i.am was enlisted for a one-of-a-kind mission: travel to cities around the globe and, armed with an Ultrabook, write, record, and release a new song in each city, inspired by that city. At the same time, Razorfish developed an “experiential publishing engine” that allowed them to present content so that users could listen, touch, explore and connect with the music.

Fans could follow will.i.am’s travels, see and hear exclusive content about the songs’ inspiration and production, download the music, and join the global conversation on various social networks in real time. The Tokyo experience is the first of twelve different cities and twelve different songs that will be created throughout the year.

9th March 2013

From www.thesfegotist.com

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