Why Digital Agencies Love Drupal by Swapnil Patil

Few days back, we gave you 10 reasons why you should build your website with Drupal. We think, write, strategize, design, build and support great web experiences using Drupal. During our interactions with several Digital Agencies around the world, we saw that Drupal is a preferred platform for digital agencies as well. We tried to explore what makes them love it so much. Here is what we heard as their reasons why they prefer Drupal when it comes to developing websites/ Content Management Systems for their clients.

# Mobile First

The latest version of Drupal (Drupal 8) is not only mobile friendly but it is mobile first. According to a recent Google research, 48% users feel frustrated and annoyed when they get to a site which is not mobile friendly but 74% users are more likely to return to a mobile-friendly site in the future. With increasing number of users with smartphones and accessing websites through mobiles, it has become paramount for businesses to have a mobile-friendly, responsive website. Drupal makes it super easy to build such websites and address the needs of mobile audience and mobile eCommerce.

#2 Powerful, Secure, Scalable and Hassle-free

Drupal is highly secure platform and very powerful too. The best part is that it is open source so there are no licensing hassles. There are thousands of free modules which make the website development quicker – thus enabling the marketers to maintain tight deadlines and launch dates. Being open source, Drupal has thousands of volunteers who ensure that the security aspects are well taken care of. They regularly check and test the core and contributed modules to verify that those are not being attacked by malicious sources. If found, they fix the security holes and release patch fixes.

#3 Marketers Delight

Google Analytics integration, friendly URLs, sitemaps, link submissions, SEO friendly, news aggregator, newsletter subscriptions, user-friendly web forms – Drupal offers everything an online marketer can ask for. What is more? With the increasing popularity of social media, Drupal also offers many modules for social media integration. Drupal also provides options to increase virality of website content through tighter integration of the website with the preferred social network or community of the target users.

#4 Graceful Authoring

With WYSIWYG (What You See Is What You Get) editing capabilities, content creators on the business side can keep the website lively with fresh rich text content without any problems. Drupal also allows multiple roles and user accesses, which makes it easier for website administrator to assign different roles to different users and allow content editing without really worrying about the content mismanagement.

#5 Rich eCommerce

Drupal offers extreme flexibility in terms of design as well as functionality. It is agile, it is designed to scale up as the business requirements grow and Drupal offer highest levels of security through Role system – the powerful framework allows building vast and complex eCommerce systems without worrying about security and robustness.

No wonder Drupal is being used for the websites of The White House, NASA, New York Times, MTV, INTEL, Fuji, Forbes Magazine many more!

– Source: http://www.drupalinnovations.com/blog/why-digital-agencies-love-drupal?utm_content=buffer5ea32&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

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