WPP announced today the merging of two of its strongest and best-performing agencies: Wunderman Thompson and VMLY&R. The new agency will be named VML and it will be the industry’s largest creative company. The combined company will have more than 30,000 people in 64 markets.

VML will be equipped to support clients on creative brand growth strategy and transformation initiatives, all powered by best-in-class data operations, technology platforms and partnerships with leading technology companies. It will also provide an exceptional offer for healthcare companies and B2B marketers.

Introducing VML — bringing together @WunThompson and @VMLYR to launch the world’s largest creative company. We Create Connected Brands to Inspire Growth by unifying brand experience, commerce, and customer experience. #VMLconnected https://t.co/BgmwcWh4R4 pic.twitter.com/J6XbVIQVlA

— VML (@vml_global) October 17, 2023vmly

Jon Cook will assume the role of VML’s Global CEO, and Mel Edwards will serve as Global President, bringing together strong leaders from both companies. “It’s incredibly exciting because with this new agency we have the chance to shape the future of modern marketing in every key market around the world”, stated Mel Edwards.

“We recognized the immediate opportunity to create what every consultancy and advertising agency aspires to build with the formation of VML”, said Jon Cook. “We’re especially excited to present our new offering to the industry as we don’t believe there is another company as creatively awarded with our depth in customer experience and commerce.”

With a focus on scale, WPP aims to symplify clients’ relationships and adapt to the changing landscape. According to Mark Read, CEO of WPP: “VML will combine world-class creativity with deep expertise in data, marketing technology and platforms to deliver competitive advantage for ambitious brands. It’s another important step forward for WPP as we continue to reshape our offer for the future, simplify our business and unlock further benefits of scale.”

The new company will be operational from January 1, 2024.