Were the project objectives clearly stated and did the team have an understanding of how the objectives relate to longer-term business objectives? What strategy was used to achieve the objectives? How tailored was the project activity?
The Festival of Marketing
About us:
The Festival fuels marketers. With new ideas, new connections, new inspiration. From board CMO to beginner, digital evangelist to brand guru, data geek to media genius, whatever hat you wear or wherever you stand on the spectrum of marketing, the Festival has something of interest for you. Last year we were joined by over 3,000 influential marketers so you can be sure you’ll be in good company.
We know what it’s like and we think it’s boring. Bringing a Festival experience to life is one of our main priorities. As is delivering a once in a lifetime line-up of fantastic, mind blowing and hard to reach speakers.
Just like a Festival, it’s a place to seek and discover. There will be some familiar names and faces, and a lot of new ones too.
The Festival gives you places to go, things to do, people to see. Making the whole experience fun and exciting. But we are doing all of this to help you find those invaluable bits of gold dust. We want you to leave smarter, refreshed and ready to take the marketing world by storm. t’s all about those practical, tangible ideas and contacts that you can use back at HQ. To implement immediately. To ring up for advice. To plan for the next big project. To set the ball rolling for next year. The Festival gives you the fuel you need to power your marketing for the whole year – or at least until the next Festival!
The Masters of Marketing Awards are judged against the following criteria:
- Objectives & Strategy
- Creativity & Innovation
Did the project team demonstrate best practice or use a new or innovative approach to achieving the objectives? How effectively was the project executed and implemented to produce exceptional performance?
- Effectiveness & Business
Results How successful was the project in relation to the original objectives? Results can include brand awareness, increased sales and sustainable competitive advantage. Proving effectiveness is crucial, so return on investment should be used wherever possible to allow large and small projects to compete on an equal footing. Robust data are required. If you have queries regarding confidentiality, please read the below policy on commercial confidence.
Information:
Web: http://www.festivalofmarketing.com/welcome
Social Media: https://twitter.com/FestofMarketing
Email: info@festivalofmarketing.com
CMOCreativity InnovationdataEmailHQideasInspirationprojectsSocial MediaTo schedule
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Best in Breed since 1998. Lounge Lizard is a Digital Agency that Specializes in Brand Strategy, Website Design, Web Development, Mobile APP Development, Online Marketing, Social Media, Ecommerce, and SEOdigital experiences that move brands and businesses from now to next.
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