A collection of insights on the topic of DigitalExperiences:
“Clients Want to Speak to the Talent – Not Executive Teams” — View Source’s Ross Vandenhoeck on Why Challenger Studios Are Beating the Big Agencies
New York, March 13th, 2026
Ross Vandenhoeck is the Co-founder and Digital Director at View Source. A ‘creative-engineer’ by nature, he specializes in peeling back the layers of digital experiences to find their human essence. He is currently focused on protecting messy, divergent thinking and bringing a sense of ‘digital weirdness’ back to an increasingly efficient web.
“Custom Solutions Are Where the Real Value Lies” — Jerry Diender on Elemental’s Global Mindset
Cape Town, November 21st, 2025
Jerry Diender, co-CEO of Elemental, reflects on the power of custom-built digital solutions, the importance of trust and culture in creative teams, and how a Cape Town–based agency has earned the confidence of global brands through quality, resilience, and a relentlessly problem-solving mindset. In this conversation, he shares insights on leadership, collaboration, and technology.
“We Don’t Build One-Off Screens; We Build Lego Kits” — How André Oliveira Designs for Scalability at Sixfold
Lisbon, 20th October 2025
André Oliveira, Head of Digital Experience at Sixfold, shares his philosophy on designing digital products that balance simplicity, scalability, and soul. From creating adaptable UX/UI design systems to integrating real user behavior into every decision, André offers sharp insights and metaphors that blend creativity with strategic clarity.
“Design needs to be honest”
São Paulo, July 18th, 2024
Rafael Luiz Aldunate Botti is the Co-founder and Designer at Bloquo. He started the agency in 2018 with Ed Semperbon, operating from home. He believes it’s crucial. to prioritize the project’s core objectives throughout every stage.