ideas

A collection of insights on the topic of ideas:

Effie

About us:  The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts.  The award now honors […]

How can brands better engage with millennials online?

New York, July 27, 2015 A lot of research surrounding Millennials covers how to effectively market to them. A lot of brands are getting around to nailing this, but the […]

Marko Cvijetić: “Digital design must follow the basic principles sealed in human nature”

Marko defines his style as eclectic, maybe because of his different interests and hobbies. He enjoys producing music and listening to hip-hop and electronic music. He’s interested in urban style and culture the same way he’s passionate about digital design.

Jon Jackson: “Differences drive the process forward”

Jon Jackson speaks with such enthusiasm and energy that you don’t have time to blink. Moving his hands with excitement, he explains how much he enjoys new experiences: he is convinced that good ideas emerge from cultural differences and diverse points of view, which explains his passion for travelling and exploring new ways of living.

From building with Legos to constructing full digital experiences

Long Island, February, 18, 2015 Jeffrey Gapinski defines himself as a builder. He started expressing himself creatively at a really young age, when drawing and building with Legos was his […]

Your comfort zone might be your stagnation zone

Johannesburg, February, 02, 2015 by Jan-Hendrik van Wyk, Strategist at NATIVE VML A boy living on a farm in the Free State that helps his dad harvest maize during the […]

Elmar Kruitwagen: “I believe everyone should be a creative beyond their profession”

Amsterdam, January 8, 2015 Four friends were looking for adventure and decided to create their own creative agency. They challenged themselves with the belief that creativity can overcome all limits. […]

Tatyana Khamdamova, the woman who took a risk for creativity

New York, December 4, 2014 Tatyana shows a big smile in her face, framed by her curly hair. Her sympathy is quickly perceived, it seems that the Design Director of […]

Hey Content…can you help me enjoy life more? Thank you.

Hey Content…can you help me enjoy life more? Thank you.  By  Baron Manett   Songza named one “5 Companies that Transformed Advertising in 2013″ — Forbes This is the year of Content (as predicted […]

The Festival of Marketing

About us: The Festival fuels marketers. With new ideas, new connections, new inspiration. From board CMO to beginner, digital evangelist to brand guru, data geek to media genius, whatever hat you wear or wherever you […]

The One Club

The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One […]

Communication Arts

About us: Founded by Richard Coyne and Robert Blanchard in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising […]

Social Media Week

About us: Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are […]

Twitter Celebrates Seven Years Since Jack Dorsey’s First Tweet

Twitter is celebrating its seventh birthday today, with news that the service has amassed over 200 million users creating over 400 million tweets each day. “Just setting up my twttr,” […]

Social media agencies need to grow up

The more social media is taken in-house, the more the role of the specialist social media agency is questioned. To survive, the key is to grow up. Last October, I […]

Eurobest – The European Advertising Festival

The Eurobest Awards is now the biggest advertising awards for Europe’s creative advertising industry. Eurobest has reached the end of a wonderful three years in one of Europe’s most inspiring capitals. During […]

The Cannes Lions

About us: Cannes Lions is the world’s biggest celebration of creativity in communications. Benchmarking innovation in anything from mobile and billboards to design and branded content, it’s the home of […]