Everybody works differently and everyone needs evolution. Most of the existing research literature related to retaining the right talent had suggested this. In addition, we receive a lot of feedback about how new working spaces need to support modern ways of collaboration and development of new skills. Fully remote, traditional in-office or hybrid? Who knows. It’s a challenge to find a model that fits all, so the question is: Which model of work fits your agency best?

Over the last years, we saw countless efforts in this industry seeking to re-architect their workplace models. Fully remote agencies, collaborative working pals and freelancing have been a growing tendency for some time. On the other hand, big organizations were clearly striving to accept the serious shift in mindset and values of their talent. But with the arrival of COVID-19 outbreak, these changes were accelerated in all businesses.

As it happened to other industries, creative agencies found themselves with the need to abandon in-office work and change towards fully remote. Hybrid pioneers were perfectly prepared for the move. They’d been working remotely for many years, but a big group of talented players tried it out for the first time. And then, the worst of the pandemic was finally overcome and agencies were left with the need to choose how to continue working. Some decided to return to the office, others continued 100% remote and others chose to implement a hybrid model.

Many feel that all the days of physically attending offices are long gone in this industry. The results of hybrid work can include employee collaboration, personal life balance, increased productivity, greater flexibility and opportunities for learning and growth. However, on the other hand, numerous employees may find that they’re not getting the same level of support and connection that they would in a traditional office setting.

This paper reviews the existing workplace scenario and possible trends in the creative business. We spoke to amazing agencies around the world to explore which model of work they are using and why. How was their transition if there was one? Which tools do they usually use? How do they manage client and team relationships? We are going through an era of changes and finding out the best approach for our team can be difficult, so we hope to bring up some clarity on this topic.

Download the Future workplace report 2022 here!

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