“Sofia is a great place for women in technology”

Ivelina Atanasova – Genchev, Founder, of Newtrend, an award-winning marketing agency with offices in Varna, Sofia and London.

WebAR technology is going to be a game changer for marketing and AR alike

San Francisco, Apr 29th, 2020

Rock Paper Reality is an Augmented Reality design agency that helps startups and Fortune 500 companies. Alongside Bobby King and Preston Platt, Pat Johnson is one of the founders of the agency and its current CEO. He shares RPR’s building process, methodologies and discusses why WebAr is the future.

One Club for Creativity expands its board with NY’s BBDO

Two leading members of New York City’s advertising agency BBDO, have joined the National Board of Directors of the One Club for Creativity, the world’s foremost nonprofit organization supporting the global creative community. Meet Creative Vice Chairman Greg Hahn and Leland Maschmeyer, CCO, Chobani.

‘It’s not about awards or glory, but creating work that will get people to stop and think’

Mike Densmore, New York CEO, global creative collective Forsman & Bodenfors is present across seven offices around the world, all focusing on the quality of communication.

‘Mass Intimacy is our secret sauce’

Derek Robson, President, based in San Francisco, Goodby Silverstein & Partners creates experiences with an effect dubbed as “mass intimacy”.

A Small Town on a Global Scale: a mindset to avoid digital sameness

Skellefteå, Sep 24th, 2019

While working with music videos, Mia Berggren met a couple of guys that made really cool stuff, and was amazed by the power of storytelling when you use tech and design. Since then, she has been a key element of North Kingdom. On this interview, we learn more on how they stay curious and creative, with clients and end users playing together to create the best products.

‘Like an orchestra, when you have a great performance you are leading well’

Andrew Zimmerman, President, global design and innovation firm frog, has worked with giants like Steve Jobs and has over 500 people in North America and Europe.

“Some redundancy is healthy for the project”

San Francisco, Aug 27th, 2019

With a team that helps companies and their products grow and expand, Momentum Design Lab has a user-focused, business-minded and value-driven approach. Having worked for 10 years in the hospitality industry, Jazmin Cabrera explains how she found her path to be a Delivery Lead. Plus, she gave us a tour on the inside look at the agency’s daily life, the interaction with its clients and how to make the best out of the team.

“We tackle business problems as a team”

Chris Gokiert, President, Critical Mass is a global digital experience design agency that started small in Calgary and now is present across 12 locations.

“We are one team with no ego, just guts”

Hélène Ortola, CEO, has been part of DISKO’s adventure for four years. A fast growing and multi-award winning agency with headquarters in France.

‘We grow businesses with creativity, engineering, and magic’

Chris Sanborn, Founder, started his company from his studio flat when he was 27 year-old. Today, Sanborn is an independent digital agency based in New York City and Los Angeles.

“Always elevate your team ahead of yourself”

Vancouver, Nov 15th, 2018

Major Tom has recently been subject to big changes, with the appointment of Lyn Bryan as the new CEO and Miles Sellyn as the new President. In an interview with TIA, Bryan and Sellyn explain the details of their new roles, looking back at their past experiences and their perspectives for the positions. At the same time, they talk about the agency’s future and the challenges ahead.

“We have very smart people spending time on building the next best tech”

Brian Byer, VP and General Manager, has been working at New-York based agency BFM for over 5 years creating forward-thinking strategies for the agency and its clients.

“Leadership is action, not position”

Athens, Jan 16th, 2018

Born in 2015 in Greece, digital agency kovald, seeks to change the way of doing E-Business in Marketing and Consulting. The agency delivers innovative ideas transformed into strategies, to help brands to start up or achieve profitable results. Behind some of those tasks is Konstantinos Lamaj, kovald’s Business Development Manager.

Leadership style: Extreme minimalism

Shanghai, April 17th, 2017

“My role is to take care of what’s not yet picked up by the team and do the unglamorous work of experimenting, failing and putting the foundation in place before I can delegate“, confesses Wiredcraft founder Ronan Berder.

“Our business is change”

Marc Seefelder, Co-Founder & Chief Creative Officer
MING Labs is a truly global user experience design and development company from Germany, China and Singapore.

MING Labs, a digital innovation and venture partner

Berlin, October 27th, 2016 The need for strong leadership is a common thread that transcends most industries. In a competitive and rapidly growing field like user experience design, visionaries are […]

Publicis Groupe to Acquire Sapient in $3.7 Billion

Paris-Boston, November 3, 2014. Publicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in an all-cash transaction for […]

New Website by EXTRACTABLE Supports Personal Sales Relationships for Leading Real Estate Firm Marcus & Millichap

SAN FRANCISCO, June 11, 2014 – EXTRACTABLE, the award-winning, data-driven digital agency, has worked with leading real estate investment firm Marcus & Millichap to launch a modern new website experience. […]

Havas Work Club Launches Mobile Division

Havas Work Club Launches Mobile Division by Alex Spencer Havas Work Club, the digital marketing agency acquired by Havas in May, has launched a mobile division. Havas Work Club Mobile is […]

Six Pixels of Separation-Mitch Joel

Mitch Joel is President of Mirum – a J. Walter Thompson and WPP owned digital marketing agency (formerly Twist Image). Marketing Magazine dubbed him the “Rock Star of Digital Marketing”​ […]

Big Move: Razorfish Global CEO Bob Lord Departs for AOL

Publicis Groupe is losing its global CEO of Razorfish, Bob Lord, who’s been hired as the new  CEO of AOL Networks, formerly known as Advertising.com group. Mr. Lord had spent 13 […]

ReadWrite

About us: ReadWrite was founded on April 20, 2003, by Richard MacManus, as ReadWriteWeb; it took its current name in 2012. ReadWrite is now one of the most widely read […]