New Website by EXTRACTABLE Supports Personal Sales Relationships for Leading Real Estate Firm Marcus & Millichap
SAN FRANCISCO, June 11, 2014 – EXTRACTABLE, the award-winning, data-driven digital agency, has worked with leading real estate investment firm Marcus & Millichap to launch a modern new website experience. The new site supports a heavily relationship-based sales process while enhancing the firm’s brand.
Founded in 1971, Marcus & Millichap has more than 1,300 investment professionals located throughout the United States and Canada. A leader in commercial real estate investment sales, financing, research and advisory services, Marcus & Millichap relies on strong, personal, one-to-one relationships between sales agents and customers.
Marcus & Millichap’s site had to digitally support their culture of personal sales relationships, while facilitating cross-selling opportunities and allowing the firm to build broader brand awareness through social media,” says Mark Ryan, Chief Analytics Officer at EXTRACTABLE. “We tapped into the firm’s proprietary knowledge and expertise, as well as its breadth and depth of property offerings and range of market research, to create a modern site that highlights Marcus & Millichap’s experienced agents and extends the reach of the sales force.”
The new site has helped Marcus & Millichap secure its leadership position in the market while helping the firm expand lead generation and nurturing and support its sales processes.
In addition, the Marcus & Millichap marketing team can easily add to and update the site without technical knowledge, helping to keep the site fresh. The scalable content management platform, Sitecore, on which the website is built, enables the firm to further optimize and enhance a personalized experience for its customers over time.
“Commercial real estate investment is still so much about relationships — and the new Marcus & Millichap website had to keep sales agent relationships front and center,” says Ryan. “With a scalable Sitecore platform and a personalized and simple-to-navigate user experience, the new website empowers sales agents to deliver high-touch experiences while improving their efficiency and results.”
Extractable is an award winning digital strategy and experience design firm that uses data insights to create compelling and personalized customer experiences across every digital touch point. EXTRACTABLE clients include Visa, Micron, FedEx, GoPro, Newport, LeapFrog, LendingTree and BlueCross BlueShield of AZ. Founded in 1999, EXTRACTABLE is a privately held agency based in San Francisco, CA. For more information, please visit www.extractable.com or follow us on Twitter @EXTRACTABLE