New York, November 29th, 2019

Part of global organization Pactera, Blue Fountain Media (BFM) operates from New York offering solutions to its clients on B2B and B2C website design and development, integrated marketing and branding.

The agency merges imagination with technology to deliver human-centric digital experiences. Bryan Byer joined BFM in 2013 and is now the agency’s Vice-President and General Manager.

He leads all production and business development efforts surrounding agencies content and commerce practice, after a long career in several agencies such as Easypurl, Whitmore Advisory Group and DTR.

In an interview with TIA, Byer gave us an inside look at his life in and outside the office, describing the opportunities and challenges for BFM and the road ahead.

What are the moments of a usual day at the office that you most value?

The nice part about working in an agency environment is that I never have a dull moment or a down moment. Every moment of my day is spent with phone calls, talking to clients or helping employees to get the best work they can.

Can you describe the evolution in your work from when you began until today?

I was recruited to start working at BFM in 2013. Prior to that I was at a marketing technology platform leading business development team. I was recruited to do the same here. Over the last six and a half years I had a consisting career growth to run business development production.

What are some of the opportunities and challenges that Blue Fountain Media faces nowadays?

Being in the technology space presents both opportunity and a challenge. It’s always evolving, and we have to evolve as well in order to provide the best solutions for our client.

Is growth central to your company’s philosophy?

Yes. It’s really important for us to be growing. We are always looking for opportunity to grow our agency

Speaking about “The Shift from Now to next”, do you believe there is a pressure from clients?

Clients are primary focused on budget, timeline and return on investment. That is going to remain the same. Technology can shift but they are going to analyze different tech based on the return of the investment.

Which are some of the most promising innovations that we can find at BFM today?

We are part of a company called Pactera. It’s a global organization with 30.000 employees. As part of their business we have an innovation area in Chicago that is doing new generation tech development.

We have people working on AI platform development. We have very smart people spending time on building the next best tech.

Does BFM have a especial approach to encourage empleyees’ personal projects?

We have an amazing HR team that has put together formal programmed for development of mid-level employees to have a clear career growth opportunities. We do training and ongoing advance learning opportunities in order to ensure we invest in our staff and continue to promote from within.

Tell us the best client-agency relationship advice you’ve been given

My advice that I give to clients is to be open and for coming with all technical requirements and creative requirements from the begging to the relationship and throughout. We will be better if we try to have relationships that are open and transparent.

Please share something that people would be surprised to learn about you

I play competitive tennis and continue to play now.

Who has been the biggest influence on your work to date?

There are many people that I have worked with over the last 27 years. Not sure who to attribute this but I learned in life that the harder you work the luckier you get. That still applies today.

Thanks Brian!

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Blue Fountain MediaBrian ByerLeadershipTechnology