For two full days, media, technology and marketing industry leaders gathered in New York City for the Adweek NexTech summit – unpacking alternative identifiers, commerce tech, the Metaverse and more. If you are a digital marketer and wanted to connect with innovative leaders, this was the place to be at.

The summit addressed the state of play of the digital advertising ecosystem, now shifting from mass surveillance and user tracking to more privacy-centric practices. The changing landscape of retail media was also discussed. US ecommerce channel ad is forecasted to increase, with agencies poised to take a slice of the spend.

What alternative identifiers yield the most reliable results? What commerce tech drives sales? Should you even be investing in the metaverse? These are only some of the questions addressed in the summit, which gathered experts to discuss the latest media and marketing tech trends and how to maintain growth.

The two-day event featured a lineup of digital marketing experts. The list included Pat Abrams, Director of Sales at Viant, Joe Anthony, CEO of Hero Collective and Mirza Baig, Senior VP of Global Identity at Kinesso. Also featured were Danielle Brown, Senior VP of Data Enablement at Disney, and Rhonesha Byngm CEO of Her Agenda.

There were sessions to choose from on a wide array of topics. Experts discussed data privacy, ad tech mergers and acquisitions, measuring ads in a maturing CTV landscape and optimizing the path to purchase with retail media networks. Also on the list was how to build trust in a privacy centric world and building up data stores from scratch.

As the year draws to a close, against a backdrop of busy retail days and marketers trying to spend those budgets, Adweek offered in its event a valuable opportunity to discuss the latest media and marketing tech trends shaping the months ahead – leaving attendees with a lot to unpack for the next year.

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