Most of the times, users can become inactive after opening a new account, which is why very important to win back those who have abandoned your application or website, after an initial activity. Re-engaging old customers is a lot easier than acquiring new ones, and with a win-back campaign, you may capture some of those inactive subscribers and convert them into customers.

One of the most important advantages of win-back email campaigns, is that your old customers are already familiar with you. Most of them might have gone inactive but remain subscribed. Therefore, the open rate number could be very positive. 

Check out some great examples that might inspire you to win back some of the fallen ones by creating an appealing win-back campaign.

1. Reebok

A call-to-action with 30% off? Sure that’s going to be a secure conversion

2. BuzzFeed

An email that as soon as you open the first thing you see is a sad kitten? Sure you’re user is going to keep on reading.

3. Dropbox

For those who’re not uploading files in their Dropbox account, this win-back email uses creative drawings and an appealing copy to establish brand connect and highlight features at the same time. Perfectly executed.

4. American Apparel

An enormous title that says I miss you? The easiest way to catch the attention.

5. Grammarly

What could be better for a win-back email than having a clicking red button that no one knows where is going to take you?

Email MarketingEmailing campaignsMarketing Strategy Campaigns