Australian digital agency Two Bulls has been acquired by one of Europe’s biggest challenger firms, DEPT, as part of an expansion by the Amsterdam-based firm into the Asia Pacific. The foundations for the deal date back seven years, when DEPT decided to move into new geographies and fields.

📢 🔊Turn up the volume. A rather huge announcement! 📢 🔊

Two Bulls is joining forces with @DeptAgency a global digital agency of 3500+ experienced thinkers & makers pioneering tech and marketing.

All the details 👉 https://t.co/RfmOncBZGx pic.twitter.com/89GYIjH4j4

— Two Bulls (Part of DEPT®) (@two_bulls) September 6, 2022

With clients including Verizon, Hasbro and MailChimp, Two Bulls specializes in solving complex challenges with simple digital solutions by converging innovative engineering, creative perspective and thoughtful design. The Melbourne-based agency marks DEPT®’s expansion in Australia and the wider APAC region.

“At Two Bulls, we don’t just love our work because the challenges are easy, we love it because solving them is meaningful,” said James Kane, CEO, Two Bulls. “Finding a partner with a similar culture, client base, and understanding of the digital reality was one of the most important factors for us when deciding to join DEPT.”

Founded in 2009, Two Bulls works across multiple industries, with particular experience in health, family and public sector. Its team of creative engineers have pioneered the Australian digital products market. Two Bulls’ family division, Two Moos, is an acclaimed player in the games and family entertainment business.

“We’ve admired Two Bulls from afar for a while now; they really are Australia’s go-to studio for digital product strategy and design,” said Dimi Albers, CEO, DEPT. “They know how to effectively combine technology and marketing, have long standing relations with their clients and, most importantly, don’t forget to have a lot of fun.”

Founded in Amsterdam in 2015, DEPT has quickly grown across the globe, from 150 people in The Netherlands to more than 3,500 people in seventeen countries across five continents, working with brands including Google, Philips, eBay, Patagonia, ASOS, and Diageo. The agency launched in Asia Pacific at the start of the year.

“Asia Pacific is an important part of our vision of being the best global digital agency in the world,” said Mohan. “We are working hard to bring the full DEPT value proposition to life in the region, and joining forces with such a talented, pioneering team like Two Bulls will be hugely beneficial to our clients.”

Now part of DEPT, Two Bulls will continue to operate under the leadership of James Kane, Founder and CEO, and Evan Davey, Founding Partner.

App ServiceAsia PacificBooksDesigndigitalProcess optimizationproduct strategyThe Netherlands