Content marketing leaders gathered at CMWorld 2018
Congregated in Cleveland, Ohio, the best and brightest in the content marketing industry, celebrated a new edition of the Content Marketing World, an event to learn and network during four consecutive days from the 4th to 7th of September.
More than 4.000 marketers from over 70 countries joined the CMWorld, participating in over 150 sessions and workshops presented by leading brand marketers and experts from around the world – an opportunity to engage with new content.
The conference covered a wide array of issues such as strategy, storytelling, ROI, demand generation and artificial intelligence. Some of the workshops allowed attendees to learn how to build an audience, use analytics, take advantage of marketing apps and create an audio strategy.
Qualified experts from around the world attended the summit as speakers, including Tina Fey, Producer, Writer and Actor, Kathleen Diamantakis, Managing Director at the NY Times and Jane Weedon, Director of business development at Twich. Also, Paul Roster, Founder of PR 2020, and Kathy Klotz, Founder at Keeping it Human.
At the conference, content managers and creators received proven advice on everything from how to generate crowd-sourced content to how to scale up a content marketing effort. Meanwhile, marketing professionals became better equipped to design and execute successful content marketing strategies.
Content Marketing World is an annual event brought by the Content Marketing Institute. The institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.