There is no record of a television series that has caused as much fanaticism as Game of Thrones. Spectators had to wait 20 months to finally see the presentation of the first episode of the eighth and final season of the show.

Before the premiere on Sunday April 14th, social networks burned with anxiety, and many brands and companies were infected with success to promote their products or simply play with the admirers of the series.

In times of streaming, waiting a day and an hour to watch a television series seems to be in danger of extinction, however #GOT has achieved it, reaching audience records in 186 countries around the world.

How did brands experience it? We bring you the best marketing campaigns inspired by Game of Thrones for the last season of the series. Spoilers, abstain!

1. Twitter

Twitter has been the first brand to promote this fanaticism through the publication of personalized emojis for each of the GOT characters. Published in the month of February, the emojis have been a real success and promised to have a good time.

2. Snapchat

The social network was created for the occasion, a special filter that becomes a New York building, and a giant dragon ice. It will be available only for a week.

3. Oreo

A limited edition of cookies are coming. Who do you promise loyalty to? With these slogans, famous cookie brand Oreo proposes to swear loyalty to your favorite house through the choice of special cookies: Night King, Lannister, Targaryen or Stark?

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The most epic cookies of all time are here. #GameOfCookies #ForTheThrone

Una publicación compartida por OREO (@oreo) el 2 de Abr de 2019 a las 6:00 PDT

4. Netflix UK and Ireland

The largest streaming company in the world did not resist the temptation to stay out of the matter. Are there people in this world who will be watching a different show on the premiere night? For them, here’s the Netflix proposal.

if there’s one place you're guaranteed not to see a single GoT spoiler today, it’s here 👊🏻

— Netflix UK & Ireland (@NetflixUK) April 15, 2019

5. NFL

It seems that the boys of American football are the most fanatical of all. The NFL published a design where all the teams in the league are seen with the slogan: Who will take control of the Gridiron Throne? Teams like Atlanta Falcons, Carolina Football, WKU Football, Buffalo Bills or Cleveland Browns, among others, also joined the game.

Who will seize control of the Gridiron Throne? 🔥❄️#ForTheThrone pic.twitter.com/RxMqTKmWvF

— NFL (@NFL) April 14, 2019

6. Bronx Pinstripes

Baseball also joined the madness of Game of Thrones, and their teams declared war through photos and assemblies. The Bronx Pinstripes for example, threaten: the day of the trial is approaching!

#ForTheThrone / For the Bronx ❄️ pic.twitter.com/ODxUDoE6IC

— Bronx Pinstripes (@BronxPinstripes) April 14, 2019

7. NBC

The sports section of NBC released a fantastic picture of Wardell Stephen Curry, of the Golden State Warriors of the NBA, under the slogan “The Real King.”

The real King 👑 #ForTheThrone pic.twitter.com/vDFntOutoJ

— NBCSAuthentic (@NBCSAuthentic) April 15, 2019

8. Bellagio Fountain Show

As one of the most seductive cities in the world, Las Vegas always catches the attention and so its hotels. This time, the collaboration between major brands MGM Resorts and HBO, resulted into an amazing visual symphony that showcases Game of Thrones and The Fountains of Bellagio as never before through pyrotechnics, video projections and of course GOT’s main theme song, on a wall of water. One of the best immersive production yet.

9. Huawei UK

A song of ice and fire from Huawei G️. The Chinese brand joins the wave of fanaticism to promote its P30Pro models.

A Huawei Song of Ice and Fire ❄️🔥 #GameOfThrones #ForTheThrone #HuaweiP30Pro pic.twitter.com/Sabqc5R8bs

— Huawei Mobile UK (@HuaweiMobileUK) April 14, 2019

10. Google Maps

For the people at Google Maps all roads lead to Winterfell. It is clear which side they are on. Apparently, going in a dragon is the fastest way.

All roads lead to Winterfell. Time is of the essence when it’s #ForTheThrone. pic.twitter.com/ZgYpw4366E

— Google Maps (@googlemaps) April 14, 2019

11. Funko

Taking advantage of the general ecstasy, Funko promoted all their toys and dolls of the series and launched an online contest to win one. The best of pop culture, in miniature.

Who do you think will take the Iron Throne? #ForTheThrone #GoT #GameOfThrones #CerseiLannister #JonSnow #DaenerysTargaryen #NightKing #TyrionLannister pic.twitter.com/13fTOyoEQE

— Funko (@OriginalFunko) April 15, 2019

12. Havaianas

Havaianas really endeavored to make a parallel of each season of Game of Thrones, and their sandals. The online store is available for fans to buy the new special edition. The summer is coming.

In seven seasons, Daenerys has won lots of titles. Havaianas, on the other hand, is known for only one: the originals from Brazil. So head on over to our stores near you or at https://t.co/4OSmOm89CV and get yours. pic.twitter.com/0sEcqcGL0G

— Havaianas PH (@havaianasphils) April 14, 2019

13. Spotify

Of course the biggest music streamer wasn’t going to be left out. Just a few hours before the first chapter premiered, Spotify shared exclusive playlists of #GameOfThrones. Listen to your favorite house.

Winter is here❄️ Listen to exclusive #GameOfThrones playlists, only on Spotify. https://t.co/qEuZn8yV1A #ForTheThrone pic.twitter.com/UdKLj1y6zw

— Spotify (@Spotify) April 15, 2019

14. GIPHY

The main platform of gifs, had to wait until the 14th of April, to start creating new Game of Thrones gifs. At least we’re not the only ones waiting for every Sunday to come.

We have all of the #GameofThrones GIFs from last night's premiere and we're STILL processing: https://t.co/FTn7kBcacZ

via @GameOfThrones pic.twitter.com/JZQ3Q5SsrN

— GIPHY (@GIPHY) April 15, 2019

15. Shake Shack

Shake Shack joined the wave of GOT fanaticism and launched an official menu that can only be ordered through the use of the Valyrian fictional language and “bend the knee” as a symbol of vassalage. All in honor of our Lord Commander.

Our most epic collab yet is coming… Tomorrow (4/12) we’re launching a limited-edition nationwide menu #ForTheThrone in honor of the final season of @GameOfThrones. 🙌 Get all the details on our icy Dragonglass Shake + fiery Dracarys Burger: https://t.co/piyBtihvrc ❄️🔥 pic.twitter.com/e8CAH6GnVU

— SHAKE SHACK (@shakeshack) April 11, 2019

16. American Red Cross

The bloodshed of Game of Thrones was used creatively by the American Red Cross to launch its “Bleed for the Thorne” donation campaign, promoting the voluntary action of the donation in exchange for the possibility of winning an actual iron throne. The campaign has achieved excellent results.

Some have traveled all Seven Kingdoms in search of a #GoT @Oreo. These donors bled #ForTheThrone and were surprised with a pack as part of #GameofCookies. They got an exclusive @GameofThrones poster too. Learn how to get your poster: https://t.co/XCVS4maCKL pic.twitter.com/FN9JOyfAMv

— American Red Cross (@RedCross) April 11, 2019

17. Mountain Dew

In association with HBO, the popular brand of soft drinks launched the campaign “I can not name”: a can that when it’s hot, it’s completely white, but when it cools, it shows the list of materials of Arya Stark. Certainly no one wants to appear on that list.

Winter is here and our cans are BACK.

Tell us what you'd sacrifice & use #ACanHasNoName #ForTheThrone #MTNDEWsweepstakes for a chance to win a limited edition @GameOfThrones Mtn Dew can. Catch the Final Season April 14 on @HBO. 18+, Ends 4/7/19. Rules: https://t.co/4LVodjGOTm pic.twitter.com/26JObvvXta

— Mountain Dew® (@MountainDew) April 7, 2019

18. Urban Decay

One of the most famous make-up brand, created a new collection inspired by the women leaders of the Seven Kingdoms: House Stark, Targaryen House, House Lannister and the White Walkers. “Get a glow that illuminates the Seven Kingdoms with the Highlight palette of the Mother of the Dragons.” A lipstick is always the best weapon.

Tutorial using the got collection by @UrbanDecay 😍🌈 pic.twitter.com/sJjDupIi2m

— Joy 🌞🌈 (@artandglow) April 15, 2019

Which other great brand marketing campaign have you seen? Share it with us so we can include it on our list. We are also fans of dragons, or wolfs?

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