Marketing practitioners and leaders seeking to drive the next frontier of digital marketing transformation within organizations gathered in Cleveland for a new edition of the Marketing Artificial Intelligence Conference (MAICON), the leading conference to learn more about marketing artificial intelligence.

This year’sedition of the event, hosted by the Marketing Artificial Intelligence Institute (MAII), lasted for three days, featuring marketing AI keynotes, breakout sessions, and networking opportunities. It allowed participants to learn how AI is increasing marketers’ knowledge and altering consumers expectations.

AI is forecasted to have trillions of dollars in annual impact. However, most marketers still struggle to understand AI and what it means for their organizations, careers, and clients. This is where MAICON comes in, bringing together the best in the industry to help participants learn, grow, and accelerate their marketing AI journey.

The event had a set of keynote sessions led by marketing AI experts. Albert Esplugas, Head of AI Solutions Marketing, Amazon Web Services (AWS), explored the use of AI in the Cloud, and Marketing AI Institute CEO Paul Roetzer discussed with Vedant Misra from Google how AI advancements are redefining marketing, business and society.

MAICON also hosted a set of sessions covering different topics. A panel with experts including Jeff Coyle, Christopher Penn and Lisa Spira, among others, discussed the current capabilities of language AI to augment and automate a team, while addressing the limitations and concerns of today’s language models.

An interesting and important lesson from ⁦@gemmagaldon⁩ on data, privacy, and ethics. #MAICON22 pic.twitter.com/fRReg0vhTL

— Marketing AI Institute (@MktgAi) August 4, 2022

Researcher Gemma Galdon Clavell gave a key on implementing ethical and trustworthy AI, highlighting the importance of ethics in creating and developing technology. Meanwhile, EY Global Lead Domhnaill Hernon gave examples where AI enhances human creativity, and described howto fuse art and technology.

Overall, MAICON was a fantastic opportunity for next-generation marketers to meet each other, share best practices and lessons learned and gain new knowledge on key developments for the sector. AI is bringing big changes to the industry, and MAICON was the place to be to learn more and anticipate the changes.

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