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How to bring life back to websites and why

Sao Paulo, December 23, 2015.

Twist is a digital agency based in Sao Paulo, Brazil. Its Chief Communications Officer (CCO), Mauro Palacios spoke with TIA about the future of websites, his first steps in digital marketing and websites development and his ways of inpiration.

Looking 5 years in to the future, how far can websites go?
I think “multi-devicing” brought us a new kind of websites. We are now flooded with responsive behaviour sites that suits from a tiny smartphone to a giant Apple Cinema display. This responsive fever is great (specially regarding costs, because you do not need a different site for each device) but it is making the websites very similar to each other. Because of that, I think the next wave will be focused on getting back on the 2005-2010 web, where sites are very different from each other and have much more creative and interactive resources. With the HTML5 advancing and new technologies such as Adobe Animate CC, new possibilities will be opened to bring life back to websites.


What did your very first site look like? Is it still online?
A mixed HTML+Flash website about the sport I do practice since that time: canoe polo. With a crazy flash intro using not so elegant effects (if you know what I mean… lol). It was made in 1999, and unfortunately it is not online anymore.

What do you do for inspiration?
When I need to create something, the thing I don’t like doing is searching for references of similar works just before the creation. This is a very common way to get inspiration, but I really don’t appreciate it, because I think that this method tends us to make similar stuff to what have been seen on the researching. The references should be on the everyday routine, at movies, sites you visit, music you listen, travels you make… but when it’s time to create, I like to face the white blank paper and let the ideas come naturally. That’s the way we have been creating here at Twist, since 2008.

What country excites you the most in terms of innovation?
I love the design work from Nordic Countries. Of course we have big budgeted campaigns in US and UK that are outstanding, but the work made on the “coldest” part of Europe amuses me, maybe because I am a little bit saturated of all the Brazilian heat.

Please list 3 of your favourite sites.
The first 3 amazing sites that comes to my mind are: Get The Glass, Hotel 626, and the Nespresso global campaigns websites (it’s not one site, but all of them are beautifully executed).

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