Leader in digital transformations, Los Angeles-based Isadora Agency recently partnered up with vehicle valuation company Kelley Blue Book (KBB) to carry out a full-scale digital transformation, creating a modern look and feel across various websites and giving them consistency.

Transforming the digital image of Kelly Blue Book, founded in 1918, was vital to continue attracting its customers and younger audiences requiring a modern experience for accessing auto data.

The goal was creating a fresh new experience that targeted online shoppers while not forgetting the legacy users.

Isadora Agency’s experts created a UX design system working from the bottom up. The agency included the most granular of design elements, including typography, icons, illustration, components and full web pages that went through rigorous user experience testing.

Ultimately, the agency provided KBB with a centralized and adaptable UX design system that facilitates the efficient creation of various new digital web products. A UX design system unifies a company’s assets, saves time on development, and increases profits.

Using a minimal color palette, Isadora Agency created a well-branded look for KBB. High contrast content container colors now help frame elements for task-oriented users. Shades of blue allowed designers to separate information and add visual interest without overwhelming or distracting from the look of the page.

The UI elements were conceived by the agency to highlight KBB’s concepts of consistency and efficiency. Simple shapes and minimal customization provide the perfect building blocks for enjoyable and easy-to-use pages. Repeatability of beautiful components is wonderful for bringing designers and developers together.

“To incite action from the start, we engineered a helpful, smooth journey, accompanied by attractive visuals and concise copy, to bring users deeper into the site and closer to conversion,” the agency said in a statement.

Kelley Blue Book’s target audience is smart and data-driven, so Isadora Agency made it simple to balance readability with the promotion of sponsored content, news, and updates from throughout the website. The agency used a modular and typography-focused approach to appeal to the younger base while respecting tradition.

For flow and readability, the team consolidated details with dropdowns, functional links, and compact photo galleries. Users can now switch between different model years, and access specifications and features without scrolling.

The agency created a mobile grid that uses white space on the edge of the grid to maintain breathing room, while comfortably molding advertising and content into smaller, more digestible components.

“Emphasis on a mobile experience using strong typography and containers helps quickly distinguish sections of a page, while also clearly separating different components’ stories from each other,” the agency said in a statement.

From brand strategy to eCommerce web development and everything in between, Isadora Agency is changing the way brands engage and connect with audiences. They offer digital transformations, visual identity, UX design systems & enterprise websites that drive long-term results.

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