Major Tom & its Three Piece Meal.

Seeking to change the way companies engage with content marketing, the full-service digital agency Major Tom launched the concept of the “Three Piece Meal,” a marketing campaign packaged into an easily digestible format with an with easy-to-understand pricing.

The agency, with offices in Canada and in the United States, took the inspiration from the fast food sector, where meal combos that package menu items together into a quick, easy, and affordable bundle are becoming increasingly popular.

Major Tom decided to use the same approach when it came to content — only instead of combining fries, chicken, and a drink into a single combo, the agency packed together the top performing elements of a successful marketing and distribution campaign.

The key idea behind the “Three Piece Meal” concept is to utilize three different pieces of content to navigate people through a story across various touch points. To demonstrate the concept, the agency produced a short video at the office’s favorite fried chicken spot.

Understanding that people have short attention spans, the campaign is designed to engage with them across multiple digital channels and bring them to a primary endpoint for conversion. The idea is to provide value by being informative and having depth to your story.

This concept can work with any number of content pieces working together in a customer journey, the agency said. Continuing with the fast food analogy, this means you could change your combo up and get coleslaw instead of french fries, a root beer instead of Pepsi, or a whole bucket of chicken instead of a cheeseburger.

CanadaconceptContent marketingMajor TomMarketing Campaigns