As every year, commercials played a role as big as football during Super Bowl Sunday, with Tampa Bay Buccaneers beating the Kansas City Chiefs. Despite some of the biggest brands were absent, such as Budweiser, many others still decided to participate, spending millions for 30-second spots that made us laugh and cry.

The commercials were overall astonishing, especially considering agencies had to be as creative as ever to produce them amid the coronavirus pandemic. It took courage and persistence to make them happen and the result was quite impressive.

Here are some of our picks that made the long hours of the game even more enjoyable:

General Motors “No Way, Norway”  by McCann Worldgroup

Toyota, “Upstream” by Saatchi & Saatchi

Anheuser-Busch, “Let’s Grab a Beer” by Wieden+Kennedy

M&M’s, “Come Together” by BBDO New York

Verizon, “Can’t Blame the Lag” by McCann

Indeed, “The Rising” by 72andSunny

Rocket Mortgage, “Certain Is Better” by Highdive

Bud Light, “Bud Light Legends”

Tide, “The Jason Alexander Hoodie” by Woven Collaborative

Jeep, “The Middle” by Doner

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