Amazon is the world’s largest e-commerce retailer, with a monthly revenue of half a trillion dollars that comes from over 600 million shoppers worldwide. This can be scary for retailers in the US, Amazon’s main market, but there are specialized agencies out there that are ready to help. Here are some lessons that can be useful to work with Amazon.

Amazon marketing always starts with research and a data-driven strategy, says Brian Byer, Chief Operating Officer at Emplicit, an e-commerce agency that helps brands reach their maximum potential by delivering highly-specialized Amazon and other platform expertise tailored to the unique needs of each client.

“We look at our client’s products, research their competitors, and create a highly optimized Amazon presence and advertising campaigns that are built to convert. We build a marketing strategy and based on keyword and market data, we create Optimized & continuously tested Product Listings to ensure our clients’ products rank through Amazon search and their ad dollars are optimized to convert traffic” describes Byer in a recent interview with TIA.

Amazon is a must for any growing brand, but establishing an effective Amazon presence is complicated. Hundreds of factors are involved in a successful listing, and under-optimizing and not continuing to A/B test ideas, leaves money on the table. This is where companies like Emplicit come in, helping e-commerce brands that want to reach their maximum potential.

In total, there are only around 1500 “Amazon Agencies” out there. This seems a drop in the ocean compared to the tens of thousands of Google and Facebook agencies currently operating. These Amazon agencies range from individual providers for small business all the way to agencies that deal with fortune 100 clients.

Emplicit has worked hard to establish a reputation as a leading player in the Amazon services industry, and it’s now recognized as a top 500 Amazon seller on the Marketplace. It’s fully accredited and it has even been featured in a case study posted by Amazon, using an in-house platform called Stonehenge.

“We have built proprietary technology that helps our client facilitate integrations with Business Intelligence tools such as Microsoft Power BI. Our ability to produce visual data representations further enhances our ability to calculate and optimize our clients inventory needs, ordering timelines, data syndication and create a central data hub,” Byer said.

The Amazon services market is growing rapidly, with overall Amazon sales up about 200% in the past five years. This is why retailers need to have the best tools to engage in the market. Agencies like Emplicit can make a difference, with the latest technology, resources and capabilities to help retailers win on Amazon.

Want to know more about Emplicit? Check out their profile.

And visit their website here.

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