Artificial intelligence, new entertainment platforms, the use of voice as command and the definitive consecration of mobile are some of the emerging trends that marketing, digital and advertising agencies are going to work on this 2019.

Where is the digital future going? Here are the signs:

1. Chatbots

The use of artificial intelligence (AI) and marketing automation are definitively installed between the 2019 trends.

An always connected and active audience requires effective responses without delay, and chatbots are achieving an increasing level of sophistication.

Business chatbots are going beyond mere customer service, managing to interact with the company’s members, suppliers and even doing billings.

2. Video on demand (VOD)

This will be the year of the consolidation of a new format to consume content in the entertainment industry.

iTunes, Netflix or Amazon Prime Video are producing the new “content on demand” objective of the most advanced marketing campaigns.

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The series finale of @highcastleamazon is going to rock all worlds this Fall.

Una publicación compartida por Amazon Prime Video (@amazonprimevideo) el 19 de Feb de 2019 a las 10:29 PST

3. Small Data

Simple and manageable data, Small Data comes to help Big Data to add value and “emotional” reasons to our indicators, but above all, it appears because of its ability to process such large amount of information in a way that each member of the company knows who is and what each client wants.

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I am so bloody busy! Mainly because I have started to play to my strengths as much as my likes. And that means I am successfully using data analysis with #SocialMedia – and the results are #awesome. If you are looking for someone who can help you with the science behind the content, get in touch! 📚 ✨ 🔭 😏 👀 📊 🆘 . . #textilesocialmedia #smm #data #analytics #dataanalytics #analysis #datascience #smalldata #askdata #instadata #instaanalytics #instadataanalytics #instaanalysis #instaworking #instadatascience #marketingstrategy #instagramtips #socialmediastrategy #marketingonline

A post shared by Textile Social Media (@textilesocial) on Feb 6, 2019 at 5:03am PST

4. Instagram IGTV

Launched in the middle of 2018, the new platform for Instagram videos, has installed in a short time the predominance of exclusive vertical video for smartphones, with a more prolonged use of time.

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Use #CreatorsUnite to let us know the barriers she faces in sport and the ways we can remove them.

A post shared by adidas (@adidas) on Dec 11, 2018 at 9:26am PST

5. Voice Search

Voice searches and smart speakers invaded not only searchers but also our homes. The new interface modifies little by little our relationship with digital products. For that reason, companies have begun to innovate in this area through voice marketing. It’s time to think about our “sound mark”.

To succeed big, you’ve got to fail even bigger. Not everything makes the cut. #AskAlexa #SBLIII #SuperBowlLIII pic.twitter.com/5brcNc5Bs5

— Amazon.com (@amazon) January 30, 2019

6. Fast content

The trend was started by Snapchat and consolidated by Instagram Stories, reaching up to Google with the format AMP Stories. Ingenious and fleeting stories, the user wants fun in fast and fun capsules.

7. Social E-Commerce

Instagram Shopping and Facebook Market Place are gaining ground in the ever versatile e-commerce. Purchases through social networks are the next step of retail and the use of mobile phones, the main sales support.

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Facebook Marketplace makes it easy to discover, buy, and sell goods locally — directly within Facebook. Find new things you’ll love or find a new home for things you want to sell. Shop everything from household items to your next car or apartment with real people you can see and chat with online. Let’s buy and sell, together. Click the link in our bio to learn more and start shopping!

A post shared by Facebook Marketplace (@facebookmarketplace) on Dec 2, 2018 at 9:00pm PST

8. Mobile First

Not so long ago, websites were made responsive to satisfy the navigation of mobile device users.
Today, the relationship has changed and Google is already highlighting sites with AMP technology (Accelerated Mobile Pages), which are ideal for browsing from a smartphone thanks to its speed in saving data and low battery consumption.

9. Microinfluencers

Influencers became an essential part for digital marketing, but microinfluencers seem to be more important since they can reach better segmentation. Perhaps the public is smaller, but the focus on the public can be super concentrated.

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Doin’ it #justdoit #nike

A post shared by Julie Hyld (@hyld) on Jan 21, 2019 at 11:05pm PST

10. Involves the audience

The public being part of the brand; to be able to interact with the public and to inspire the history of the brand are some keys to realize that this trend will continue to grow more and more this year. The more commitment and relationship with your customers, the more impact is achieved.

Do you think we have put aside some emerging trend in digital marketing? Do not hesitate to write us and suggest us. We want to hear you!

Artificial IntelligenceChatbotsInstagramMarketing AutomationSocial MediaTechnology