Manhattan Beach, May 22nd, 2019

Based in Manhattan Beach, California, digital agency Isadora Agency doesn’t have clients, it has partners.

Its aim is to deliver experiences that go beyond any single interaction or point of sale. Isadora Agency works across many vertical sectors, from global news and media with clients such as News Corp, to financial services, aviation, education and retail, to name but a few.

TIA set out to find out more about Isadora Agency’s creativity and building discovery process. We had a chance to talk to Alex Mathias, VP at Isadora Agency.

Alex is responsible for the digital agency’s client service, brand strategy and helps overview marketing and advertising activities. He carries out on going market research and analysis to capitalize on market trends and demand for web development products and branding services.

Can you describe your agency in three words?

Innovative, Passionate, Distinctive

What is your definition of creativity?

Creativity is presenting a solution that addresses all objectives while remaining unique and even memorable. In reality, creativity comes in many forms, and there are various levels of creativity.

Is the discovery process important on every project? Why?

The discovery and research process is where we gather essential data from various resources, including brand information from our partners. It’s this process that facilitates the knowledge we require to establish a strategic foundation for every project.

Discovery and research allow us to create a project brief that outlines the key objectives and tactical recommendations for achieving those objectives. It’s the primary source for establishing the overall strategy and ways to implement that strategy.

What steps do you follow on the discovery process?

We have quite a structured process in place that allows for consistency and the delivery of high quality products every time. It’s a comprehensive approach to discovery that includes industry review, competitor analysis, stakeholder interviews, analytics, industry news and direct discussions with our partner’s customers.

What tools do you use for the discovery process?

We like getting various types of discovery assets from our partners. We conduct our primary research when appropriate. We almost always include interviews with executives and key customer accounts. We figure it’s best to take in as much information as partners are willing to share as it relates to the scope of work.

How do you measure and evaluate your work?

We focus on the KPI’s that our partners have specified as most important. For website and microsite products, for example, we focus on engagement and conversion related metrics. There are many ways to measure success.

What role does the project brief have with regards to the project development?

The project brief is the central blueprint for understanding the scope, decision making and implementation of the strategy. Although it may not be the only document, it’s an important document that is referenced often.

What things should one never miss when you are preparing a project brief?

The brand’s business objectives should always be a priority. Goals should drive the decision-making process throughout the entire collaboration.

Please name a challenge your team is currently facing.

We are currently working on a highly unique and interactive marketing campaign for a huge global entertainment brand. The super sticky campaign will run throughout the summer, and the goal is to engage concertgoers while encouraging social sharing. The challenge is ensuring the campaign is enjoyable enough to engage users and have them share, while intuitive enough for users to experience quickly.

How did you get started in the industry?

I was exposed to web design and the digital world through business school. I was at Pepperdine securing my MBA, and it was there that the seed for digital services was firmly planted.

What inspires you in your work?

I draw inspiration from the fact that we are always pushing ourselves to create something special for our partners. The recognition from our partners and our peers is always satisfying.

Which cities outside where you live interest you creatively?

Quite a few – my top creative spots are New York, Spain, Portugal and Vancouver Canada.

What do you like doing in your free time?

Nice dinners, time at the beach, enjoying time with good friends and family.

Thanks Alex!

By Geny Caloisi.
genyc@topinteractiveagencies.com

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