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“I’m truly fascinated by what drives people”

Malta, January 30th, 2019

ANCHOVY. is a digital agency with offices in Malta, Amsterdam and Dubai. It prides itself of being in the intersection between strategy, creativity and digital, hence able to offer problem solving solutions to its clients.

ANCHOVY. is the brain child of brothers Benji and Zak Borg. We spoke to Benji to get a better understanding about his leadership role and his evolution in the industry.

Benji points out, “From the beginning, we’ve always wanted to be more than just a great agency. We’ve always been curious and hungry to explore the many different facets of the digital world.”

ANCHOVY. is not the only successful business the Borg brothers have, so how do they do it?

How do you explain what you do for a living to a child?

Imagine there is a toy you really want. You’ve seen this toy all over TV, Youtube, Facebook and Instagram. You now want to buy the toy, and you go onto the website to see how much it costs and if you mum or dad will buy it for you. The website is super easy to use, and you convince your parents to let you buy it. They fill in the form, and click the ‘order now’ button.

My job is showing you your favourite toy, and making it easy for you to buy it online.

Name one favourite thing and one challenging thing about your role?

My brother Zak and I own multiple companies in very different industries. From a cleaning company, to a delivery company, an online restaurant booking website and ANCHOVY, a lead generation agency.

I love working at ANCHOVY because it’s never the same. We work with many different clients, of varying industries spaces and sizes. It’s truly exciting, each and every single day.

The challenge is keeping up with it all. It can be very overwhelming.

What was your journey before this job?

I studied character animation and sailed full time for four years professionally, living in a van and racing all over to try and qualify for the London 2012 Olympics.

What’s the worst job you have ever done?

I worked cleaning the garbage room on at a superyacht yard when I was a teenager. That wasn’t great. But then I was able to work on the superyachts and got paid decent money to do something I loved.

If you could travel back in time and give yourself one piece of career advice, what would it be?

Focus and invest on people. This seems simple, however it is much harder than one would think. You get excited and you think your money is better spend elsewhere and then you loose sight of what is most important, which is people.

What’s on your playlist right now?

I am listening to Mira.

What do you do to switch off from work?

I swim. I love it, it’s the only time I have to myself disconnected from everything. I also like windsurfing and hanging out with my girlfriend, friends and family.

In a world where anything is possible, what’s the single most exciting thing you would do with technology?

I would have real time, live data of every single part of our body. To be able to truly understand how the human body operates and create prevention methods to most causes of deaths.

What drives or inspires you?

Creating something from nothing and meeting great people along the way. I’m truly fascinated by what drives people and what gets us all up in the morning. This inspires me to keep pushing and exploring new avenues.

Where to next?

Amsterdam– we’re actively looking to move into this region with a much stronger presence than we have now.

Thanks Benji!

By Geny Caloisi.

Learn more about ANCHOVY.

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